Once you have an online website of your business, increasing your website traffic is significant to track down issues that you can fix later. As small businesses, sometimes it is hard to increase your website traffic and once you have reached a certain amount of traffic, you need to maintain and increase it more. You cannot stop improving your store website, or else your business will flop. 

To increase your traffic and maintain it, there are two popular ways that you can do which is SEO and SEM. So, what are those? 

What is SEO?

SEO stands for “optimization of search engines.” Simply said, this will help you improve your site’s exposure when consumers search Google, Bing and other search engines for goods or services relevant to your company. The higher the visibility of your pages in the search results, the more likely you are to attract future and current clients to your company.

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SEO Malaysia  is important since it makes your Web site more visible, which means more visitors and more possibilities for customer prospects. In addition, it is also a great tool for brand recognition, builds prospective connections and places you as an authoritative and reliable authority in your area. SEO vs PPC marketing are excellent ways to get people to your website even though you have to spend a little bit money on marketing.

The key elements of SEO are content, on-page optimization, off-page optimization, technical SEO, and local SEO. By knowing and understanding these elements, it will help you to not make the same mistakes over and over again. 

What is SEM?

SEM Malaysia or called search engine marketing is the technique of promoting a company using sponsored ads on the search engine results pages (or SERPs). Advertisers are offering keywords to which users of services such as Google and Bing may input while searching for specific goods or services, enabling advertisers to display their advertisements along with search results. 

Basically SEM vs SEo vs PPC mash together to provide the best marketing strategy. PPC is pay-per-click,is an Internet advertising strategy in which a publisher pays an advertiser every time a commercial link is “clicked.” The pay-per-click model is mainly provided by search engines and social networks (e.g. Google) (e.g., Facebook). Google Ads, Facebook Ads and Twitter Ads are among the most prominent PPC advertising platforms.

The campaigns that include in SEM such as:

  • Search Ads
  • Shopping Ads
  • Display Ads
  • Gmail Ads
  • YouTube Ads

Read Also: Content Creator: Making Money with TikTok Malaysia 2021

The Differences of SEO and SEM

Even though the benefits of SEO and SEM are almost the same, there are differences between SEO vs SEM infographic  Google’s search results are divided into two types: the paid search results and the organic search results. As you already know, SEO is organic search results, while SEM is the paid search results. SEM marketing requires you to invest money. But, you need to differentiate to utilize which is better for your website. 

Here are some of the differences between SEO and SEM that you should know:

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SEM Highlights Clearly Marked Ads on the Search Engine Results Page (SERP)

The “Ad” symbol on the search engine results page indicates that the placement is paid. Organic listings do not contain this, which means that organic results and paid results seem to be distinct from one another.

Advertisers who pay for placement may include ad extensions, which enable you to supplement a basic search (text) ad with site links, callouts, phone numbers, and more. Organic rankings do provide useful bits of information. With ad extensions, on the other hand, you have much greater control over how and when they are shown.

Pay for Every Single Click or SEM’s Impression

According to the kind of campaign that you established, an advertiser will pay every time a user clicks on one of their ads (CPC – cost per click), as well as for CPM (cost per thousand impressions) and CPM (cost per thousand impressions). Despite this, they get no compensation when a user clicks on an organic listing that has risen in the rankings as a result of search engine optimization.

Immediate Result by SEM. You Have to Wait by SEO.

When a SEM (pay-per-click) campaign is active, you may see results in seconds by just clicking on them. Your advertisements will appear instantly in the search results (so long as they are approved, and your bids are sufficient).

SEO, on the other hand, may take longer without an unusual competition. After an SEO campaign has been started, organic results may take months to see.

SEO Provides Significant Results

Another important aspect is that SEO continues to provide value over time and that your return on investment should be cumulative. Your approach will develop over time and provide enduring benefits.

This is not the case when you invest in SEM. You will cease your visibility when you switch off your advertising.

Test and Refine SEM Easier Than SEO

Pay advertising always has to be tested. Ad text has to be updated, new audiences may be selected and the substance of your tests will probably have to be changed. And with the available data, all this can be done fast, with changes coming into force immediately and test results in no time at all.

Due to the nature of the system, you cannot test SEO in the same manner. Of course, testing remains a very essential element of a good SEO strategy; it just cannot be compared to what PPC permits.

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Sellers who have online websites should really take note of SEO and SEM. The most efficient way is to utilize SEO and SEM as much as you can. If you have a better understanding on how to utilize it, you would not have to worry anymore about your website traffic. 

Read Also: How to manage online store easily with Ginee Features

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