E-commerce trends in Malaysia are quickly becoming one of the largest in Southeast Asia. Marketplace competition in Malaysia is getting more interesting with the presence of Lazada and Lelong. Both provide good service with a wide selection of products. But if you have to choose, is Lazada vs Lelong better?

These two online shopping platforms are very popular. Moreover, each has advantages that are able to attract public interest. So for those of you who still confuse the differences between Lazada vs Lelong Malaysia to choose the suitable types of ecommerce business plan, here is the explanation for you.

What Is Lazada?

Lazada Malaysia started its operation in 2012. Today, Lazada Group has expanded to Indonesia, Philippines, Singapore, Malaysia, Thailand and Vietnam. It has become one of the biggest eCommerce companies in South East Asia, selling a wide range of products from consumer electronics to household goods. Both Lazada vs Shopee business models are similar, so many people consider to sell on Lazada or Shopee.

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Currently, Alibaba Group is the major shareholder and owns 83% of shares of Lazada Group. So Lazada alternative for you who wants to buy on Alibaba. 

What Is Lelong?

Lelong Malaysia is one of the most used e commerce Malaysia list and Malaysia’s homegrown. It is the oldest online marketplace. Lelong.my offers the widest products like mobile phones, cameras and gadgets, home appliances, fashion and accessories, beauty and personal care, toys and even frozen food. 

Moreover, Lelong.my is currently using a Consumer to Consumer (C2C) and Business to Consumer (B2C) business model. If you are searching for Shopee alternative Malaysia, Lelong is the answer.

What Are the Differences Between Lazada And Lelong?

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Maybe you already knew the differences between Shopee vs Lazada Malaysia, but have you known the differences between Lazada and Lelong? Here are the differences between Lazada vs Lelong.

  Lazada Lelong
Background Marketplace which was started by Rocket Internet from Germany and currently owned by Alibaba Malaysia’s Local Marketplace since 1998
Average Traffic 15.80m 459.03k
Mobile Apps Play Store, App Store, Lazada Seller App Play Store, App Store
Commission (Excluding 6% SST) 0% 0-10%
Commission 0.5 to 12% 0.3 to 8%
Payment Gateway Fee 2% 2.5%for Online Bank Transfer3.5% for Credit Card
Store Set Up Cost Free RM498 per year
Shipping Fee Sellers Pay 1st kg.Anything exceeds 1st kg buyers pay. Buyers Pay.
Key Differences FBL – Fulfillment by Lazada LEX – Lazada Express delivery14 Days return policyApp Chat FeatureLazada University Provide subdomain for your Lelong webstoreCustomer can direct pay to sellerNetpay (Lelong payment gateway)Lmall – Premium marketplace for brands
Accept individuals, companies or international sellers? Accept Individual, Company and International Seller
**International Seller sign up via www.lazada.com/sell
Accept Individual, Company and International Seller
**Subject to approval
Business Model B2B2C B2C, C2C
Does Marketplace do retail too? Yes No
Global Marketplace Presence Lazada SingaporeLazada ThailandLazada PhilippinesLazada VietnamLazada IndonesiaLazada Malaysia Malaysia Only
Settlement Method Within 2-3 weeksSettlement every 2 weeks Weekly settlement if using Netpay payment gatewayDirect payment from customer to seller
SKU Limitation No Limit No Limit (Subject to Approval)
Support Products Bulk Upload via Excel File? Yes Yes
New Product Approval? Approval Needed. Real-Time.
DIY Ads No Yes
Fulfillment (Consignment note) Use Lazada’s courier and consignment note assigned to your account. Use the seller’s own courier account.
Free Education Class Yes (Lazada’s University) Yes (Lelong Education Class)
Merchant Support 03-2725 2925partnersupport@lazada.com.my 03-8090 5060store@lelong.com.my
Uniqueness 14 Days return policyCash-on-delivery Payment for some productsInstag-ShopFulfillment by LazadaLEX – Lazada ExpressYearly Signature Sales event – 12.12 Online RevolutionLazada Oriental Pavilion – China brands from Tmall Lmall for BrandsDisplay quantities of item sold for better conversionAllow facebook plugin on store pageAllow Google Analytics plugin for your own storeYou get a subdomain for your Lelong webStore

Read Also: eBay Malaysia Lelong, Comparation and How to be Sellers

What Are the Benefits of Selling Products on Lazada and Lelong?

Lazada vs Shopee market share and so do the other marketplace. How about the benefits of selling products on Lazada and Lelong? You can get many benefits by opening a Malaysia online shop on Lazada. The first benefit of selling products on Lazada is that you can get a free education class for beginner sellers, so you can learn things for your business.

Lazada also has no SKU limitation and allows you to upload bulk products via Excel file, so you do not need to upload your products one by one anymore. The most important thing is there is no store fee for your Lazada store. 

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You can also get benefits from selling products on Lelong. Lelong allows you to upload bulk products via Excel file and there is no SKU limitation. You can also upload your products real time without any approval.

To make ads in Lelong, you can personalize your ads by yourself. All shipping fee charges to the buyer, so you don’t need to pay your buyer shipping fee. You can also get a free education class in Lelong, so you do not need to worry anymore if you are a beginner when selling in Lelong. 

Read Also: Bonanza vs eBay, Which One is More Profitable to Sell?


Both Lazada and Lelong offer their benefits. Lazada is a marketplace which was started by Rocket Internet from Germany and currently owned by Alibaba. Lelong has been Malaysia’s Local Marketplace since 1998.

Lazada has been known in Singapore, Thailand, Philippines, Vietnam,  Indonesia, and Malaysia. While Lelong is only known in Malaysia. 

That is the full explanation about the differences between Lazada and Lelong Malaysia. After you read the whole explanation about the differences between Lazada and Lelong, now you must know where to sell your product. You can choose wisely between both of them according to your preference.

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