No matter if you are a newcomer in the online business or have been there for quite a while, understanding how you stand in the industry will bring special benefits for you. Then, as the competition within online selling has been tougher as time passed, knowing how to increase Lazada sales will help you survive or even take the lead in the industry.

So what is the best way to increase sales? How do you make your online store stand out and what can you do to boost sales in Lazada? Find out every information you need by reading this article. 

What Is the Best Way to Increase Sales?

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After opening an online store in Lazada by registering as a Lazada seller, the next thing you might have to worry about is how to increase sales and survive among tough competition. No matter how experienced someone is doing business, be it online or offline, there are always new things to discover which will let you know in which aspect can Lazada improve to benefit you the most.

There are a few tips that you can practice to help you increase sales, for example:

Keep Investing for Your Business’ Future

When you are doing business, you will have to be ready to take risks. Take one step ahead and invest in platforms that help you to develop and find new sourcing for your product and efficiently market them to become bigger. Investing in something that will make your product have good content, quality, and images/branding which will make it gain positive reviews. 

Spending time dealing with your customers, thinking of a way to make them happy. Communicate with them and try to understand their needs. You will find yourself having to spend not only money but time to build your business but this method will be worth it as it keeps your business going in the long run. 

Know When to Stop

Reevaluate your product and see which sectors, services, or product lines come with lower margins, low profits, or having excess selling costs. It’s time to make a decision and eliminate them for good. Removing a less profitable product might be a tough decision to make but it will allow you to get more resources to invest in something that makes money.

Active in Managing the Feedback of Customers

New customers tend to consider reviews from previous customers before they decide whether to buy a product or not. Always check for any feedback that you have received in regards to your product. Be open to constructive critics as it will help you improve. 

Do the Marketing Activities

You are starting with zero standpoints when you first joined as a Lazada seller. By means, there are no feedbacks, reviews, or ratings to help you attract and convince others to make a purchase. This is when you need to do the Lazada sales promotion so you can make your product visible and convince people to give your product a try.

Do You Want to Manage Multiple Marketplace Just by Single Person?

Of course you can! You can handle multiple stores from all marketplace just by single dashboard. Cut your Business’s cost, and Boost your Efficiency at the same time.

There are lots of other Lazada advertising methods you can use alongside product discounts or giving out vouchers, for example, joining the marketing campaigns such as flash sale events or any other special sales events held by Lazada. 

Regularly Update Your Stock

You don’t want to oversell products as it will only cause you to be in one of the following situations:

  • Overselling products will result to have some of the orders canceled which will decrease your performance points or worse—mining lots of negative comments under your products review.
  • Overselling products can also result in products’ disappearance from the search results as an empty stock product will automatically be put as offline by Lazada. This will make you lose the Lazada ranking algorithm that you have worked on boosting in the past.

You wouldn’t wish to have the velocity of your best-performed products dropped just because you failed to maintain the product to keep in stock which caused the Lazada traffic to go downhill.

Read also: Sync Lazada Shopee Easier With Ginee Malaysia Now!

How Can I Stand Out in Lazada?

Some Lazada seller hacks that will help you to make both your product and store stand out on the Lazada platform are by understanding the behavior and what triggers your customer to make a buying decision. In other words, try to learn and understand more about your customers. 

Find out about what they like, what’s the most important factors that made them want to make a purchase, their demographics, and even the people that have the power to influence their buying behavior.

How to Boost Sales In Lazada Malaysia?

Now that you have come this far, it doesn’t seem fair if we don’t repay your patience by giving you tips on how to boost sales in Lazada. So, here is what you have to do:

Drive Traffic to Your Online Store

When it comes to online business, you can’t say you don’t need traffic because you desperately do. Hence you will have to work so that your product and store can become the top search in Lazada. Here is how you do it:

  • Drive Impression to your store by using a proper keyword and understanding the targeted keyword. You can also drive independent traffic to your store through social marketing and digital marketing method.
  • Optimize for conversion by using a powerful and persuasive Call to Action.

Read also: Tips and Trick on How to Develop PPC Strategy in Malaysia

Understand the Lazada Ranking Algorithm

You will need to understand how the Lazada ranking algorithm works by focusing on how the title and keyword of your product match with the search terms along with how your selected product category aligns with your product.

Optimize the used keywords which helps you maintain a high ranking in Lazada. The important things which influence the ranking system in Lazada are:

  • The relatable product title.
  • Brief descriptions of products, preferably using bullet points.
  • Last week’s sales score.
  • Sales record within the last 30 days.
  • Discounts, Promotions, and Sales during product launch.

Leverage Lazada Resources

Lazada is always trying its best to make resources and materials that will help its sellers to improve sales and have the best user experience. Lazada always comes to the aid of sellers who are making an effort to gain profits. 

Discount and Promotion Tools

No one can resist a good deal like a product discount or usage of any other promotions tool which offers rewards and benefits for customers. By giving a special offer, you will be able to make the conversion from a store visitor into store customers.

But always remember that your promotion and discount should still give you at least a small amount of profit because by the end of the day, as a seller, your goal is to make money.

Enjoy Reading Our Article and Want to Know More About Ginee?

Are you an online seller that has lots of stores from multiple marketplace like Shopee and Lazada?

Well, you’re in luck because Ginee can help you boost your business’s efficiency and profits!


The assortment growth Lazada might vary from one seller to another. The key point to keep your business running is by understanding what’s the demand of the market and offering solutions to answer their demand. Intense communication with your customers and taking their words into the heart will benefit you in improving sales.

Join Ginee Malaysia!

You will also have to manage your online shop accordingly to avoid wrong listings or missing out when doing stock updates. If you wish to manage an online shop in the simplest but most effective way, then you should have to try out Ginee Malaysia’s features. From stock management to customer management, Ginee Malaysia will handle it for you.

Get notified by Ginee Malaysia’s system when your best-selling products or any other products are running low in the warehouse. Easily connect to your customers and understand their decision-making behavior with the help of Ginee. 

You don’t have to believe in our words if you are afraid this is just another marketing. Visit Ginee Malaysia now and prove the legitimacy of our words by yourself. All you have to do is make registration and Ginee will give you a chance to try out each of their features for seven days, free! You and Ginee are a perfect combination to become unstoppable in the online business market. Join Ginee Malaysia now!

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