What’s PPC Quality score? PPC quality store is Google’s rating of the quality and relevance of both your keywords and PPC ads. What’s important for improving your PPC quality score when competing in the Malaysian Market? And how to improve Quality Score? You will get all the information in this article. Are you ready? Let’s check this article out!

Read also: What Is Pay Per Click Advertisement And How It Works

What Is a Good Quality Score?

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Quality score is the rating of the quality and relevance of both your keywords and PPC ads. The function of this quality score is to determine your CPC or also known as cost per click. This quality score is also used to determine your Google ads rank in the auction process by multiplying your maximum bid.

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How to improve quality score in Google ads, your quality score depends on several factors such as:

  • Your click through rate (CTR).
  • The relevance of each keyword to its group.
  • landing page quality and relevance.
  • Your Google ad group performance.

For your additional information, click through rate (CTR) is the important component which can affect your quality score calculation. The more people see your ads and click it, the more relevant and helpful your landing is which can make Google reward your performance by giving the higher ad ranks and lower costs.

How Do I Improve My Quality Score In 2021?

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What is a good quality score Google adwords? If you get a good quality score for your Google ads, it means your ads are good, relevant and keep appearing on the landing page. Quality score will determine where and how often your ads are gonna appear so that it is important to boost up your ads ratings. To improve ad quality, you can focus in some key areas such as:

Read also: How Do You Set up a PPC Campaign to Increase Conversions

Keyword Research 

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Discover and create new and relevant keywords to add to your campaigns including long tail opportunities that can contribute to the bulk of your overall landing page traffic.

Keyword Organization

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Pay attention to your keyword because keywords also play an important role to improve your quality score. You can split your keywords into several parts and organize the text ads groups. This can be more effectively tied to the ad campaigns. 

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Refining Ad Text

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Renew and improve your automated text ads. Then test out PPC ad copy to target your individual ad groups. This is more effective  to improve your quality ads score. The more effective and relevant your ads are, the higher CTR you will get.

Optimizing Landing Pages

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The other key that you need to pay attention to is your landing page optimization. You can try to search and follow the landing page practices ideas to create pages which connect directly with your ad groups and will provide you with a cohesive experience for visitors. 

Adding Negative Keywords

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Don’t ever add negative keywords to your ads because it will make you get a low quality score Google ads. Try to keep research, identify and exclude irrelevant keywords from your ad which is wasting your budget.

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Low Google Ads quality score is the result of the irrelevant and disconnected keywords, ad groups, ad text and landing page content. You will get a good and high Google ads quality score when your Google ads account consists of the organized keywords in the appropriate keyword groups, ad text and landing page that connect with the ad text’s offer. 

Google Ads Quality Score Resources

A higher quality score will give you a lot of benefits. One of these benefits is you can save up to 50% on your cost per click and 80% on cost per conversion when you get the higher quality score. That’s why a quality score is important because it will impact your Google ads. Why quality score is so important? Actually, there are two main reasons why Google ads quality score is important.

From Google’s side, quality score is important because it tells how relevant your ad is. By using this Google ads quality score, Google can give the best information and experience to the users.

From the advertiser side, quality score is important to determine the success of your account. It also used to determine the user’s ad rank along with your bid. 

There are 3 factor that are gonna affect your quality score.

Ad Relevance 

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Google measures how relevant your keyword and ads are. Google will see the match of your ads and keywords. 

Expected Click Through Rate (CTR)

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Click Through Rate (CTR) is used to estimate the rate of your ads click. This Expected Click Through Rate (CTR) is calculated by looking at the past CTR performance of ads.

Landing Page Experience

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Landing Page Experience refers to how relevant and useful your landing page is. You need to consider the bounce rate and site speed here because if your bounce rate is high, your quality score will suffer.


Your Google Ads Quality Score is a measurement of your ads quality, relevance and performance in your pay per click (PPC) advertising campaigns. Your Google quality score is going to affect the position of your ads and your cost per action.  Beside that, quality score has a big impact on your PPC success and profitability. 

The proper Google ads campaign can increase your quality score in different ways such as better keyword data, effective account structure and also more relevant ads. To get the high quality score, the first thing you need to do is find and use the relevant keywords to your ads and landing page because the relevant keyword will make your ads easier to find.

You also have to organize the keyword from the small to complete related keyword groups to achieve a good quality score. When you organize your account structure, it will make it easier to create specific ads and landing pages targeted to your intended audience. And also don’t forget to create relevant ads.

The more relevant your ads and the keywords are, the more chances you have to get the higher click to rate (CTR). This CTR is the fastest way to get a higher quality score and lower cost per click.

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