How to get verified on Twitter? If you use Twitter for business, you’ve probably wondered what it takes to get verified on Twitter.
Because you’ve definitely seen Twitter verified accounts before. They have that blue badge with a white checkmark. Twitter users can only get this official badge once their account is manually reviewed and verified by Twitter. In fact, it’s much like getting verified on Instagram.
When you get verified on Twitter, that signals to users that your profile is credible and authentic.
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What Twitter Verification is and Why It’s Important For Marketers
What does Twitter Verification Mean?
How to get verified on Twitter 2021? The blue Twitter verification badge signals the platform recognizes an account as real, credible, authentic and of interest to the public.
Not sure what an “authentic” Twitter account means? It means you’re not impersonating, manipulating or spamming anyone. And you’re not violating any copyright or trademark laws, either.
Only Twitter can verify accounts and add the blue checkmark badge to profiles. Third parties can’t do it. And you certainly can’t add it yourself.
Here are a few more things to know about Twitter verification:
- Verification doesn’t mean endorsement. The blue badge only means your account was deemed credible by Twitter.
- The official verification badge will always show in the same place. Verified accounts will always have the checkmark next to their username, both in their profile and any tweet they post. It also shows next to the username in search results.
- The official Twitter verified symbol always looks the same. The badges are always the same shape and colour.
- Having a big following on Twitter is not enough of a reason to get verified.
What is the Point of Having a Twitter Verified Account?
There are a few reasons why going through Twitter’s verification process is worth your time:
- Verified status builds credibility. Right away, users know your account isn’t run by bots or an impersonator.
- It shows your account provides authentic value. The blue verified badge signals you aren’t spamming, manipulating or misleading followers.
- It shows your account is of interest to the public. And this might lead to an increase in followers.
Read also: How to Sell Your Products on TikTok in Malaysia?
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Twitter’s New 2021 Verification Program
How to get verified on Twitter without being famous? As of May 2021, anyone can now apply for verification but not everyone will be approved.
How many followers to get verified on Twitter? Twitter’s new criteria specify that accounts from these six categories are eligible for verification:
- Companies, brands and organisations
- Entertainment (includes digital content creators)
- News organisations and journalists
- Sports and esports (gaming)
- Government and political figures
- Activists, organiser and other influential individuals
Twitter states that sometime in 2022, they will open up the Twitter verification form program to new categories, including academics, scientists and religious leaders.
Minimum follower count requirements have been adjusted and now differ between regions to make the verification process “more equitable across geographies.”
The updated verification policy also includes a new definition of a “complete account” (required to get verified). A complete account is now one that has all of the following:
- A verified email address or phone number
- A profile image
- A display name
Read also: How To Choose The Best PPC Ad Networks in Malaysia
What You Can Do to Get Verified and Stay Verified
How to get a blue tick on Twitter? Twitter’s new self-serve verification application is available to all Twitter users on the Account Settings page on desktop and in the mobile app.
Simply head to the Account information page in Settings and scroll down to Request verification: Then, follow the prompts to submit your application for review.
Applications will be reviewed by humans with the help of some automated verification processes. Twitter also plans to include a demographic survey to the application to assess the equity of the verification program.
While you do need to meet all of Twitter’s eligibility criteria to get verified, here are some steps you can take to build your account’s credibility before you apply. Following these tips will also help increase your Twitter following.
1. Make Sure Your Account is Active
Don’t tweet sporadically. Being active on Twitter is one of the most important ways to increase interest in the content your brand shares.
2. Make Sure Your Brand’s Twitter Profile is Optimised
You want your Twitter account to look good and reflect your brand. Be sure to optimise your account by writing a brief, descriptive bio, including your business’s location and including a link to your business’s website.
An optimised Twitter account will also use high quality images for the profile picture and heading picture. And both will reflect your brand.
Take optimization one step further by pinning your top tweet. That way users visiting your profile for the first time will see your best, or most timely, content.
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3. Start and Join Engaging Conversations
Part of having a credible presence on Twitter comes down to how your brand engages with other accounts. Ask questions, try Twitter polls and mention other verified accounts to bring them into the conversation.
4. Keep it Real
Buying followers or relying on bots will undermine your account’s credibility fast. So will posting spammy content.
To appear authentic, credible and reliable, your brand has to be authentic, credible and reliable. Shortcuts won’t cut it. Your brand has to put in the work.
5. Make Sure Your Tweets are Open to the Public
Twitter users can change their privacy settings to protect their tweets. But for brands, this limits interaction and engagement. It will stunt growth and will show Twitter that your account isn’t one that’s of interest to the general public.
To maximise engagement and public conversation with your brand, make sure your tweets are set as public.
6. Tweet Photos and Videos
When you only have 280 characters to work with, using imagery and video can help emphasise what you’re trying to say. Plus, adding a high quality visual component can boost engagement.
Conclusion
Manage your Twitter presence alongside your other social channels and save time using Hootsuite. From a single dashboard, you can schedule and publish posts, engage your audience and measure performance.
Make sure you’re using your account in a way that builds a credible, engaging and real Twitter presence for your brand. That will pay for Twitter verification down the road.
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