Google Ads pricing is part of Google Ads. For your information, Google Ads is an online advertising platform offered by google. You can promote your business products and services by using these Google Ads. But how much is the Google Ads pricing?

In this article we are going to discuss what are ad formats, Google Ads Format Size and also how much does Google Ads cost in Malaysia. Are you ready? Let’s check this out!

Google Ads Pricing

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What is Google Ads Pricing? Before we go directly to Google Ads pricing, you have to understand what Google Ads is first. Google Adwords is a paid online advertising platform offered by Google which allows you to advertise and promote your business products and services when users search relevant keywords.

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Read also: What is Google Ads and the Reason Why You Should Use It

By using these Google Ads, you might have the big opportunities to turbo-charge leads and sales.

So what is Google Ads Pricing? Google Ads pricing is the price the advertiser needs to pay. Those who advertise their business products and services in Google Ads have to pay the price for the advertisement. This Google Ads pricing is extremely subjective, depending on the expected revenue you will generate from a newer customer. 

How Much Does Google Ads Cost in Malaysia?

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How much does Google Ads Cost in Malaysia might be the question you keep wondering if you want to advertise your business in Malaysia. The Google Ads cost varies. It depends on several factors, variables and Google Ads Type List that affect the cost of Google Ads campaigns.

For this reason, there is no direct answer to the question “How much does a Google ad cost?” You have to do some research in your niche, and see what the going rate is per click.

The Google Ads platform allows business owners to manage their Google pay per click ads, select the keywords for their niche, to set a daily Google PPC budget, and keep their ad costs affordable.

The biggest factor that influences the cost of a Google ad is the Google Ads auction. You need to look at what your competitors are paying per-click for the same keywords, and then decide if you are willing to bid more for the same keyword.

You might be questioning why people want to use Google Ads to promote their business. It is because many businessmen have seen a big boost in their sales after running a successful PPC campaign.

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So, many new businesses are interested in running some Google Ad campaigns to test their new website landing pages, brand awareness and the appeal of their product offerings. 

How Much Do Businesses Spend on Google Ads?

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If you want to advertise your business products and services in Google Ads, you have to prepare the Google Ads Budget. But before you choose to spend your money on Google Ad Formats, you have to do this several steps such as:

  • Create attention by using high quality Google Search Ad Formats
  • Do Most Expensive keywords research based on what your customer and and prospects are clicking on in your industry
  • Focus on your landing pages for your products and service offerings, so that they convert well once a person clicks
  • Observe what it working for your competitors in your space, and find ways to create similar or more compelling offers

So how much do businesses spend on Google Ads? It is a reasonable question that we hear all the time especially from the new beginners to paid search. After all, those new to PPC are probably most interested in how much they’ll be expected to shell out to advertise on Google, and whether they can even afford it!

There is no one size fits all answer to the question above. The only clearest and most infuriating answer is “it depends”. This is because the cost of Google Ads depends on several variables. Google advertising costs can vary depending on your industry, customer lifecycle, and current trend.

For example, the business services vertical (legal, accounting, real estate, etc.) is one of the more competitive verticals in Google Ads, which generally translates into more expensive costs per click (CPC). Due to the nature of the professional services industry, the new client could pay around RM4 – RM50 per click depending on their business.

Read also: Manual CPC Bidding Strategy And Its Function For Your Ads

Beside that, businesses in the arts and entertainment vertical have smaller CPCs, but they need to reach a lot more customers.

How Much are You Charged For a Click on Google Ads?

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The average Google Adwords cost for a click in 2021 is around RM 4 to RM 10 on the Google Search network. Some new niches may still see lower costs, while more established businesses might see higher cost-per-click averages.

Cost-per-click depends on several factors such as your type of industry, current trends and your product or service costs.

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If you are a beginner and just starting to run Google Ads, it is a good idea to begin conservatively.  The best way to make sure that you will not overspend on Google Ads is to set a low daily budget. You can increase the budget later when you can see the better return on investment (ROI).

This is one benefit of online advertising, you can keep tweaking and adjusting as much as you like and seeing what gives you the best return on investment. You can do this when you choose the conventional print ads.

Conclusion 

Google Ads pricing varies because it depends on several factors and variables so that there’s no fixed rate for this Google Ads cost in Malaysia. To keep your budget, you can set your Google Ads budget.

Each of your Google Ads campaigns has its own settings tab where you can control specific parameters of each campaign independently of other campaigns in your account.

The actual amount you could be charged per click can change, depending on the variables of each individual ad auction. If you get 100 clicks in one day, the budget you need to pay is the CPC rate times how many clicks you get. You can find other Ad Format Examples in Google too.

Ginee Malaysia

Although you need to pay for Google Ads, the impact is indeed balanced with your sales, so do not worry! Besides, after using Google Ads, you can also use Ginee Malaysia to help you manage all your online stores that are registered in different marketplaces or ecommerces in Malaysia. Register to Ginee Malaysia now and enjoy helpful features for free forever!

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