What is a manual cpc bidding strategy? This might be your question right now when looking at the title. CPC bidding strategy is a strategy that you can use to advertise your business in the Google Ads. So are you curious about manual CPC bidding strategy? This article will give you all the information about it. Let’s check this out!

What Is Manual CPC Bid Strategy?

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Manual CPC bid strategy is a method that allows you to set your own maximum cost – per-click (CPC) for your advertisement. These manual bidding strategies are different from automated bid strategies which set the bid amount for you automatically.

Why We Need To Use It In Malaysia

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The other question that might cross your mind is why we need to use the CPC bid strategy in Malaysia. As we all know if we talk about search engines. The first answer will be google. Google is the most popular search engine in the world. So using Google ads bidding strategies 2021 will help you to promote your products and service.

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By using bid strategy, you can reach the right customer. This bid strategy also allows you to set up the cost you want per each click. You can also set your campaign target in your ad group by using this CPC bid strategy. Bid adjustments give you more control over where and when your advertisement appears and are applied on top of your existing bids.

How To Set Up A Campaign On AdWords For Manual CPC Bidding Strategy

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How to set manual CPC in adwords? Here are the steps you need to follow to apply a bid strategy to your campaigns

  • Sign in to your Google Ads accounts
  • Navigate to an advertiser 

  • Click Campaigns
  • Add the “Bid strategy” column to the report
  • Select one or more campaigns
  • Click edit then click change bid strategy
  • Under “new bid strategy”, select a bid strategy that aligns best to the campaign’s goal.

You can follow these steps to navigate to an advertiser.

  • Click the navigation bar to display navigation options
  • Click on the agency that  contains the advertise in the agency list
  • Click on the advertiser
  • Click apply or press the enter key on your keyboard

What Are The Benefits Of Using The Manual CPC Bidding Strategy?

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There are a lot of benefits of using the manual CPC Bidding strategy google ads which is by using manual CPC bidding, you can control your maximum amount that you could pay for each click on your advertisements. You can get good value with this bidding method because you only pay when the viewer clicks your ad’s link.

Beside setting a maximum cost-per-click (CPC) bid for your entire ad group, you can also set separate bids for individual keywords or placements. 

For example, if you found that there is another keyword that is more profitable, you can use the manual bidding to allocate more of your advertising budget to the keyword.

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But if you are not sure which keywords are most profitable or you don’t have time to manage manual bids for your ads, you can consider using a maximize clicks bid strategy instead. 

Maximize clicks bid strategy is an automated bid strategy that can help you to set your bids to get as many clicks as possible based on your budget. Now you already know about the function between Manual CPC vs maximize clicks. 

Read Also: What Is Automated Bidding Strategy And Its Function

The Disadvantages Of Using The Manual CPC Bid Strategy 

Beside the advantages, there are also the disadvantages when using the manual CPC bid strategy such as:

Potentially Poorer Performance

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It is no surprise that advertisers are looking for improved performance when transitioning data. In this performance, you can see the difference between Manual cpc vs target cpa. Manual CPC has a poorer performance so that to improve the performance, many advertisers like to transfer it from manual CPC to a smart bidding strategy which is target CPA. 

Requires Experience And Expertise

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The manual CPC bid strategy is difficult for those who haven’t done it before. So to apply this bid strategy, you need to find the experience and expertise of an account manager to help you.

Still Using A Manual Method   

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Another disadvantage is it’s manual. The account manager has to log in on a regular basis in order to review performance and make adjustments to the CPC bid strategy accordingly. It’s not only for the keyword but also other adjustments such as schedule, locations and demographics.

Time Consuming

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When you are using the manual CPC bid strategy, it’s required times for optimising keyword bids adds up over time. 

What Is The Difference Between Maximize Clicks And Manual CPC?

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Manual CPC  is a bidding method that lets you set your own maximum cost-per-click (CPC) for your advertisements. Maximize clicks is an automated bid strategy that automatically sets your bids to help get as many clicks as possible within your budget. 

The difference is maximize clicks set the bid amounts for you so you don’t have to set it on your own.

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People also ask the difference between Enhanced CPC vs manual CPC. Enhanced CPC or called ECPC helps you to get more conversions from manual bidding. 

ECPC automatically adjusts your manual bids for clicks that seem more or less likely to lead to a conversion of your website. The main difference is that ECPC allows you to set max CPC.

Read Also: Revenue Focused Bidding And Its Function To Your Ads

When To Use This Type Of Advertising Technique And When Not To Use It.

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The answer for this question depends on the advertiser’s queries. You can use manual CPC bid strategy when you want to control the maximum amount that you could pay for each click on your advertisements by the viewer.  In this bid strategy, you have to control it by yourself. But if you don’t have time to control and set it on your own, you can use the maximize clicks or enhanced CPC.


You need to do campaigns to promote your business. Since people keep using the internet nowadays, this manual CPC bidding strategy can be the alternatif for you. The viewer can see your ad’s link when searching in Google and if they are interested, they might click your ads. You can also set your own budget by using this manual CPC bidding strategy. 

Bid with Ginee Malaysia

Manual CPC bidding strategy sounds like a lot of things to do and monitor. It could be one of the ways to waste your time or money. And you did not want it to happen because time is also considered as money. Bidding also sounds very risky, but it is not when you use Ginee Malaysia services to advertise your business.

With a professional team that will help you, all you can do is sit back and enjoy the view. You can monitor the advertisement performance on your Ginee account. You can also plan the next strategy to upgrade your business.

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