What is the eBay marketing mix? eBay marketing mix 7ps is the combination factors of product, price, promotion, place, people, process, and physical evidence which can help to promote its brand or products in the market. Let’s find more explanation about marketing mix in this article.

What is Marketing Mix?

What is the marketing mix exactly? Marketing Mix is a combination of factors that can be controlled by a company to influence consumers to purchase its products. eBay company strategy use the marketing strategy of eBay market analysis the brand with the marketing mix framework which covers the 4Ps such as Product, Price, Place, Promotion. 

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There are several marketing strategies like product innovation, pricing approach, promotion planning etc. These business strategies, based on eBay marketing mix, help the brand succeed. Using the eBay marketing strategy helps the brand or company to position itself competitively in the market and achieve its business goals.

What Is eBay?

What is eBay? eBay is one of the largest marketplace that connects millions of buyers and sellers around the world. It also can be a great way to make money. But what to sell on  eBay to make money? You can sell many things on eBay as long as it’s not breaking the law. 

What Is Marketing Mix on eBay Malaysia

eBay marketing strategy pdf is the techniques or tactics that a company uses to promote its brand or products in the market which help to reach eBay purpose. eBay’s Marketing Mix is one of the reasons for its success in the e-commerce sector.

Product Strategy

One of eBay 7ps is product strategy. eBay has always focused on the needs of their customers since the beginning. eBay has analyzed many people and their habits. eBay found out that many people are busy and don’t have time to go to the market. That’s why they decided to make a digital marketing business model which is now called eBay. 

You can find many eBay products and services such as electronics, home appliances, white goods, brown goods, fitness equipment, beauty products and so on. As you know, eBay has grown and become the popular ecommerce platform that sells any kind, and now offers products across segments, range, categories and types.

Price Strategy

Price is one of eBay business strategy 2020. Price is considered as one of the most important factors which function in deciding the fate of a particular business. eBay offers a wide range of priced items as more and more customers are attracted to the website.The sales revenue from the sales is not an income for eBay as eBay is a website to facilitate transactions only. 

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eBay offers two ways of buying and selling options to their customers. The first is the “Buy it now” option and the other one is the “Bidding option” where buyers bid for the price they are willing to pay for the product. That’s why you need to make a competitive price on eBay.

eBay charges the seller a fee for putting up the product and then if it is sold, another fee on that is charged. These fee levies are the primary source of income for eBay. The fee charged is not very high, this strategy is to induce more and more people to put up their items on eBay.

As the number of transactions is a direct driver for the profit of eBay. The standard fee charged when the item is sold is 4% of the reserve price, this fee can go only up to a hundred dollars.

Salient Features Strategy

Here are the salient features strategy on eBay marketing mix such as:

  • Main focus on Electronics.
  • Fantastic user interface.
  • In depth product portfolio.
  • Competitive pricing.
  • Good margins for eBay.
  • Attractive price offers always in place on the site.

Place Strategy

eBay is an ecommerce platform that means you just need an internet connection to shop on eBay. Customers can use the site to compare products, specifications, price and looks of the product. Thus, customers get everything on eBay. eBay has distribution centres located strategically and it can distribute within 2-3 working days anywhere. 

Promotion Strategy

For eBay selling promotions and advertising purposes eBay uses various media platforms. eBay does promotions via ads, online ads, websites, billboards, etc to create brand awareness. eBay too, gives offers and does sales promotions to retain customers’ interest. 

Another form of promotion is self promotion where most of the money is spent by eBay. By dropping margins and giving discounts to customers and sellers, eBay is known to penetrate the market better and faster and thereby leave less margin for competition to survive.

If you think that selling on eBay makes you spend more money on promotion, you can try to sell on Lelong since both e-commerce have many similarities

Read also: eBay Malaysia Lelong, Comparation and How to be Sellers

Tips to Sell on eBay Based on the Marketing Mix Analysis

Here are the tips to sell on eBay:

Sign Up for eBay Account

The first step you need to take is sign up for an eBay account. You have to go to eBay’s website to do the seller registration process. 

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Search for Products to Sell

Before you upload your products, you need to search your business products. Determine your business nature and products first and check the quality of your products.

Create Your Products to Sell

After you determine your business nature and products, manufacture the products. You have created great products and checked the quality so that it can compete with other local and international brands which sell on eBay too. Because eBay is an international e-commerce site, so your competitors are overseas sellers as well. But, if you manufacture yourself, you can find a trusted seller or supplier.

Create Your Product Listings, Including Pictures and Descriptions

The last thing you need to do is upload your products. Post high-quality images with proper lighting to encourage consumers to buy your products. And don’t forget to write a yout product description. This description will give the customers more understanding of your product regarding the materials, size, etc. you have to upload your products one by one and sync them in their categories.


The most important thing is don’t forget to give your customer the promotion. You can try to offer cashback, discount or free shipping.

Read also: You Need To Know eBay Malaysia Shipping For Sellers!


eBay marketing mix explains online marketing procedures that the seller might take to help with their sales on eBay. It can help to promote its brand or products in the market.

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