Do you want to know the difference between digital marketing manager vs social media manager and which one is better for your business? Let’s read this article for the information you need.

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Which Is Better Digital Marketing Or Social Media Marketing?

If you set up a business, of course you need to market and promote your business but there are two types of marketing that you can use such as digital marketing and social media marketing. Which one is the best marketing between digital marketing vs social media management?

Many people think digital marketing is the same as social media marketing but actually it is different. Before you can get the answer to it, you need to understand what digital marketing and social media marketing is. 

Digital marketing is an umbrella term that encompasses all types of marketing activities that a brand performs digitally, both online and offline, to promote their services and products. However, Social media marketing  is the part of digital media marketing which involves marketing on social media platforms such as Facebook, Instagram, Twitter, etc.

So which one is better? Actually it depends on you and your business. You have to note that social media marketing is just a single part of digital media manager. Both of them can bring something important to your campaign, depending on your company’s goals. Digital marketing has been around for decades and it’s not going anywhere.

Social media digital marketing is new but it has become the most important type of marketing you need to use to market and promote your business. For a better result, you need to use both types of marketing. When your social and other digital campaigns work together in harmony, it will help you to reach the most potential customers.

Read also : 12 PPC Marketing Data Metrics You Should Know In Malaysia

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Is Social Media Manager And Marketing Manager Is Same?

Many people think that social media manager and marketing manager are the same but actually it is different. Digital marketing is about implementing a customized mix of digital marketing channels to accomplish any of the company goals. The ideal digital marketing mix will depend on each business since each industry and audience will respond differently to different marketing channels. 

Social media manager is the part of marketing manager or in the other word, it is a channel of digital marketing. Social media management is a marketing type that engages with followers, seeking out influencers, holding contests, posting content, live-streaming, and anything else you can do to grab people’s attention with a tweet or an update in social media.

What Are The Job Descriptions Of Digital Marketing Manager And Social Media Manager?

What is a digital marketing manager? A digital marketing manager is the one who reports to a director or VP marketing about executing social, email and other digital marketing tactics of the company. A digital marketing manager is responsible for developing, implementing and managing marketing campaigns that promote a company and its products and/or services.

As digital marketing managers, they are responsible to achieve the company goals such as:

  • Increase brand awareness 
  • Drive the website traffic
  • To grow your products or services sales and profits
  • Create your brand awareness and build a strong relationship with your target audience
  • Create and add value
  • Promote your products or services or brand

So what is a social media manager? A Social Media Manager is the person in an organization who is responsible for monitoring, executing, filtering, and measuring the social media presence of a product, brand, corporation or even individual. Here is a social media manager job description you need to know.

  • Create content for multiple platforms 
  • Monitor social analytics 
  • Devise a social network strategy 
  • Measure and prove ROI 
  • Schedule social posts 
  • Find relevant curated content 
  • Engage with your audience 
  • Review and populate your content calendar 
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How Digital Marketing And Social Media Marketing Give Impact To A Successful Business?

Many companies and businesses see the quick result and response when using social media marketing campaigns compared to other types of digital marketing. But using social media marketing only is not enough. 

For this reason, it’s important for brands and businesses to not focus just on social media when marketing their products and services, but to use it in collaboration with as many other components of digital marketing as possible to achieve their goals. Here are the comparison of digital marketing and social media marketing you need to know and why you need to use both of them for your business.

  • Digital marketing uses both online and offline digital means to reach out to the target audience, while social media marketing is limited to online boundaries.
  • Your digital media marketing campaign may use a variety of channels such as mobile advertisements, TV, online advertising, SMS, etc. while social media marketing may focus on one or more than one social media channel such as Twitter, Facebook, YouTube, etc.
  • The success of your social media marketing campaign depends heavily on your content strategy. It means you need to keep posting fresh and unique content on your social media accounts to interact and engage your target audience. While for digital marketing, you can only use the banner advertisements on different digital platforms like TV, the Internet, or billboards to promote your product, services or brand.

Read also : 6 Tips Growing Brand Awareness With PPC And Paid Campaigns

How To Be Digital Marketing And Social Media Manager?

How to be a digital marketing and social media manager is actually the same. If you want to be a digital marketing and social media manager, first you have to earn your bachelor degree. then you need to choose your path and get the qualification.

Here are the qualification you need to have to be digital marketing manager such as :

  • It is essential to keep up with the latest technology trends
  • Understanding the role that content plays in digital marketing strategy is key, including creating content for SEO, social media, blogs, websites, email, video, and more. 
  • Becoming recognized as a thought leader adds another dimension to the role of a digital marketing manager. 
  • Pursuing credentials such as the Professional Certified Marketer (PCM) certificate from the American Marketing Association (AMA) can boost a candidate’s qualifications. 

If you want to be a social marketing manager, you need to get good at writing,research, SEO knowledge, Social Media Expertise, Customer Services, Visual Intelligence and also be adaptable.


If you are using social media marketing, you will get a fast response from the audience but it is not enough. To reach your business goals. You have to use both digital marketing and social media marketing to market and promote your products.

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