Have you ever heard about automated bidding strategy? Automated bidding strategy is a method that advertisers use to campaign their business in Google Ads. This automated bidding strategy will help the advertiser to reach their goals.

Which type of automated bidding strategy is target return on ad spend? What type of automated bidding strategy is siona using? Or which of following is not an automated bidding strategy might be the question you are really curious about. 

This article will help you to understand what automated bidding strategy definition is and its function. So are you ready? Let’s check this article!

What Is Automated Bidding Strategy For Google Ads

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Automated bidding strategy Google ads is a Google ads bid strategy to maximize results based on your campaign goals. In other words, this automated bidding strategy will automatically set bids for your ads based on the result in a click or conversion. This  Automated bidding strategy will help you to achieve a specific goal for your business.

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Automated bid strategies learn by using information about the bid’s performance to inform future bids. You can set an automated bid strategy at the portfolio level of your campaigns. There are 7 types of automated bidding strategies such as:

  • Maximize clicks
  • Target search page locations
  • Target outranking share
  • Target cost-per-acquisition (CPA)
  • Enhanced cost – per – click (ECPC)
  • Target return on ad spend (ROAS)
  • Maximize conversions

These different types of automated bid strategies will help you increase clicks of your ads, visibility in search result, conversions and the conversion value.

What Are The Benefits Of Using Automated Bidding

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Using an automated bidding has a lot of benefits to your ads such as:

  • Save more time. You will save more time when using this automated bidding because the bids are set automatically so you don’t need to set the bid amounts for ad groups or individual keywords by yourself.
  • Automated bidding uses machine learning to evaluate performance over time and optimize for your specific goal.
  • Maximize conversions automatically. Automated bidding strategy will help you get the most conversions for your campaign within your budget.

Read Also: Revenue Focused Bidding And Its Function To Your Ads

How To Automated Your Bids On Google Ads

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If you don’t have time to manage your manual cpc bidding strategy and want to change your campaign into automated your bids on Google Ads,  you have to follow these steps:

  • Sign in to your Google Ads account 
  • In the page menu on the left, click campaigns
  • Select the campaign you want to edit
  • Click settings in the page menu for this campaign
  • Open bidding and then click change bid strategy 
  • Choose automated bids strategy from the drop down menu

Drawbacks Of Automation

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Beside the advantages of using automated bidding strategy, there are also advantages of using the automation

  • Google’s automated bidding requires historical data to optimize for your set goal and predict the future bids. Therefore,  an automated bidding strategy is not recommended for the new starter companies.
  • In this automated bidding strategy, Google will optimize the ads so that the budget might be higher than expected so this automated strategy is only recommended for flexible and large advertising budget companies.
  • You still have to monitor your campaigns when using this automated bidding strategy to make sure and evaluate whether the bid strategy is meeting your goals.

Read Also: Manual CPC Bidding Strategy And Its Function For Your Ads

Tips On How To Automate Successfully With Google Ads In Malaysia

To automate successfully with Google ads in Malaysia, you have to consider some points such as :

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Your Goals

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You have to know what you want to achieve in the campaign. Understand your goals because they will affect you on how you set up and manage your campaigns

Do Some Research

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Before starting your campaign, you have to do some research so that your campaign can be successful. Try to search on the  keyword, competitive and your audience.  You can use keyword tools to find the relevant keywords people are typing into the search engine to find your products or business.  

You also have to search the other competitors to see who consistently gets the top rank, you can use a spy tool to help you with it.  The most important point is the audience. You need to know who your audience is, what their reviews of your products are. So deciding all of these points  is a must.

Landing Page   


A bad offer on your landing page will overcome a lot of deficiencies in your adwords campaigns. Create an attractive and relevant offer to your adwords campaigns.

Use Exact Match Keywords

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Keywords play an important role in Google Ads. Add all the keywords that are relevant to your ads so that when someone types it in the search engine. The search engine will recognize your ads.

Group Related Keyword Into Ad Groups

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Each keyword in your campaign represents your products so group your keyword into the related ad groups based on the searcher’s intent.

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Use A Relevant And Unique Ads

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To attract people, your ads have to be highly relevant to the used keywords that they are being displayed for. Your ads have to reflect the offer on your landing page and make your ads prove their worth.

Track The Conversion

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The last step is to track the conversion. After you do all the points and make a campaign, you have to track the result. You may use the Adwords, analytics and excel to help you to compare your conversion data with your goals.

Mine The Data

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Mine your keyword and others data to see whether they are the good candidates for your ads and search engine optimization (SEO). Try to use the different messages or headlines in your ads to see the response from the viewer.


Automated bidding strategy is a Google ads bid strategy to maximize results based on your campaign goals. The core benefit of automated bidding which type of automated bidding strategy is enhanced cost per click (ECPC) so the amount you need to pay depends on how many clicks on your ads. This automated bidding strategy will save your time because it sets the bids automatically.

Start Your Bidding Strategy with Ginee Malaysia

Since there are types of bidding strategy that you could find on Google Ads, it might overwhelm yourself. Which is the best strategy that you can use to maximise your traffic to a website? If you choose the wrong one, you might lose your money.

But, you do not have to worry if you use Ginee Malaysia services on advertising your business. All done by a professional team and you can monitor the advertisements performance on your Ginee account.

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