If you have a Shopify store, you know that Shopify traffic is the lifeblood of your business. You can have the best looking ecommerce store, the highest quality products, the best prices and raving customer testimonials.
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Still, if not enough people visit your online store, you won’t hit the revenue goals you have set. It is a pretty simple rule of online sales. Making it happen is a tad more complicated.
What Is Website Traffic?
Website traffic refers to web users who visit a website. Web traffic is measured in visits, sometimes called sessions and is a common way to measure an online business effectiveness at attracting an audience.
Website traffic refers to the volume of users visiting a website. How many people visit a website will depend on the website’s purpose, the visitors own goals, and the way in which they discovered the site.
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When ecommerce traffic generation took off in the 1990s, the metric of web traffic was first viewed as the most important means of determining a website’s popularity as other metrics did not yet exist to gauge online success. As digital marketers got savvier, analyzing a website performance became much more comprehensive.
What You Should Know About Increasing Website Traffic?
From a Shopify marketing strategy perspective, the good news is the process of getting your first customer versus your one hundredth is the same. But for traffic to successfully result in sales and profit, there are some essential prerequisites to ensure that traffic converts and the cost is sustainable.
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How to drive traffic to your Shopify website? You should be asking yourself:
Is This a Good Product?
How to improve site traffic? A good product means that it’s good enough for your audience and passes their implicit cost benefits analysis.
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Is There a Large Target Market?
A market is a group of people already spending money on something. Are people buying the same type of product?
Is There an Addressable Target Market?
An addressable market is a group of people with visible shared qualities, already spending money on something. Is there a market segment you can focus on?
Is There a Great Product Story or Compelling Copy?
You might have a clear reason for the product in contrast to competitors, but you need to translate that pitch to a compelling web copy. Does your product pitch resonate with them enough to purchase?
Is There a Low Cost Way to Reach This Audience?
The goal should be to keep customer acquisition costs low. Are there multiple ways you can reach potential customers?
How Do I Get Traffic on Shopify?
Best Shopify traffic apps to do Shopify learn, especially about traffic? Driving traffic to your Shopify store is a whole lot different than the techniques used by brick and mortar stores of the past. Long gone are the days of simply putting up a bigger sign, paying for a Yellow Pages ad, advertising in the local newspaper or even buying radio ads.
How to get free traffic Shopify store? To run a successful ecommerce store, you need to get familiar with digital marketing instead. Here some tips that you should know:
Increase Traffic to Your Shopify Store with SEO
The key to driving Shopify organic traffic to your Shopify store is to be found when your target audience searches for your products.
Today, 48% of shoppers begin their product hunt by simply typing what they are looking for into a search engine like Google. One way to get in front of your prospects is to work on your search engine optimization (Shopify SEO).
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If you haven’t done much on optimizing your online store, even some minor changes would help increase search gain traffic to the website by getting you higher up on the search engine results page (SERP). This also can be reached by using the tips how to drive traffic to Shopify store for free from Ginee!
Get a List of Keywords
The first step in getting started with SEO is figuring out what your potential customers are searching for. People don’t always search the way we would expect them to, so it requires keyword research.
Keyword research is about figuring out the search terms your target audience uses when searching for something you offer.
The simplest way to start is to take your main topic and type it into Google.
Right away, you get a list of keywords that Google suggests automatically based on what your potential consumers search. Include them in your keywords list. Repeat the same process with each of the suggested and related keywords.
Optimize Your Website
Once you have figured out what people are looking for, you can optimize your Shopify store by including those keywords in some strategic places.
Informational keywords, such as best skin care products for acne and dark spots would be a great fit for a blog post on skincare. Whereas, transactional keywords, such as cheap web hits skincare for acne should be used in your product descriptions.
Long-tail keywords are longer and more specific phrases. They add additional terms to the search, which is likely to narrow down the number of searches but may offer less competition from other sites. Use a tool like KWfinder to find related and long tail keywords.
Work on Your Domain Authority
When deciding where your Shopify store ends up in the search results, search engines like Google also take domain authority into account.
Domain authority is measured by the number and quality of sites that link to yours. Search engines see these links as recommendations and indicate that your site is of high quality. This raises your domain authority and increases your chances of showing up at the top of the SERP.
One of the best strategies to get those links is by offering to help someone out with their content creation.
Look for Guest Post Opportunities
To find places where your submissions might be welcome, visit blogs related to your product or the lifestyle related to your product. Then, see if they accept guest posts. Even if they don’t advertise guest blogging, you might still reach out to the author and make the offer.
If you get an opportunity, remember two things. First, offer your best. Be sure that the content you submit is as good or better than what the author already has on their blog.
Second, be sure that you get a link back to your Shopify store. Depending on the blog, that might be a reference within your post or the blog may have an about the author section where you will be listed with a link to your online store.
Conclusion
The real challenge is putting together a comprehensive digital marketing Shopify strategy, including the right components that work best for your e-commerce business.
What may be most important is equipping yourself with the right tools and partners to keep up with the work and continue to seek out a steady flow of traffic booster Shopify that turns into revenue.
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