What is Google Ads and the Reason Why You Should Use It

If you’re an advertiser who wants to capitalize on the astronomical number of searches Google does every day and wants to quickly get the attention you need to grow your results, there is no better way to start than by signing up to use Google Ads. To answering “What is Google Ads account”. 

“What is Google Ads and how does it work”, “what is Google Ads account”, and “what is Google Ads credit” might be your first questions before starting Google Ads. But after knowing what those are, you definitely get a lot of benefits.

Online advertising allows you to show your ads to people who are likely to be interested in your products and services while filtering out people who are not. And you can keep track of whether those people clicked on your ads (expected CTR or click through rate). Online advertising also gives you the opportunity to reach potential customers using different devices, such as desktops, laptops, tablets and smartphones.

If you are interested to know “how to use Google Ads” and want to “Google Ads sign in”, it is better to know what system they use. Google Ads using a system called PPC, Pay-Per-Click Advertising. So here is an introduction to Google PPC and its benefits.

What is Google PPC (Pay-Per-Click Advertising)?

PPC or pay-per-click advertising is a system that allows businesses and website owners to bid on the chance to show an ad on Google.com, right when people are looking for what you have to offer.

Read also: How Does the PPC Help Your Businesses in Malaysia?

By using Google Ads you only pay (using PPC format) when someone clicks on your ad to visit your site or call your business. It also gives you the opportunity to be noticed by a wider audience online. Plus, you can tweak your ads anytime, to reach a specific group of people (by interest, geographical area, etc.) or promote a specific deal or product.

Plus, Google Ads pricing is not too high compared to traditional ways of advertising your products such as TV programs, newspapers, and more. Google Ads is used by millions of websites and businesses all over the world. Google Ads also offers “Google Ads certification” to individuals who demonstrate proficiency in basic and advanced aspects of Google Ads. 

Besides being practical, it also can be a great resource for small companies that can’t frequently update their SEO to reflect sales, promotions, or seasonal changes to their offerings.

5 Reasons Why You Should Use Google PPC in Malaysia Market?

Here are 5 reasons why you should use Google PPC in the Malaysia Market.

Google’s Massive Reach

The term “Google” is actually defined in the Merriam Webster Dictionary.

That’s because now when people have a question to answer, they usually use Google. Google search engines can handle 2+ trillion searches from people around the world every year. And it is over 5 billion searches per day.

Among those are trying to find solutions to issues that your business can offer. And if you’ll be able to facilitate them finding the answer, although it’s with an ad, they’re more likely to decide on you than your competitor.

Capabilities that Allow for a Range of Targeting

There is something for every business and potential customer at Google at every stage of the buyer journey. 

One of many Google Ads tips: Bidding on general keyword search terms will bring your ad to potential customers early in the product research process and two techniques can fill your funnel. 

Read also: Google Ads Bidding Strategies: You Need To Know

Another powerful technique to add to your customer base is bidding on long-tail keyword search terms. These are generally less expensive and well worth getting the attention of people looking for exactly what you have to offer. 

Harness Intent

The biggest difference between the people you reach with Google Ads and the people you reach with other forms of advertising is your intent. 

For example, on social media, people don’t look for ads, they don’t look for solutions to problems affecting their daily lives, they look for baby photos, vacation photos, and family updates. If you are promoting someone who should not be promoted, there is a greater chance they will cut the link. 

With ads, enable prospects to come to you and then help them find answers and you will position yourself to win your business when they are ready to whip out your wallet.

Maximize ROI with Different Bidding Strategies

A persuasive post-click landing page built to appease Google isn’t the only thing that will maximize your advertising ROI. To help you reach specific marketing goals while draining your budget the least. 

Landing page examples are making landing pages personalization with more encouraging words to customers. 

This way, if your primary goal is to boost brand awareness. You’ll be able to show your ads to more people than you would if Google was trying to serve your ads to only people that have the best chance of clicking or converting. And it works the other way around, too.

If your goal is an action further down the funnel like a click or a conversion. You can bid for that, and Google will cut down on spreading your ad to the masses and instead show it to people who will be more likely to convert.

Build brand awareness

When people hear “Google Ads”, they think mostly of driving traffic through pay-per-click ads on search engine results pages. But, Google’s ads are more versatile than that. They can also be a great tool for building brand awareness.

Reinforcing your brand name, personality, reputation, etc., are all necessary to build trust with your visitors. The more you repeat these things consistently, the stronger your brand becomes, and the more trust you earn with prospects. And trust is what will ultimately earn you purchases and loyal customers.

Even if potential customers aren’t clicking, they see your brand, your tagline, what you offer, and whatever else you use your copy and extensions to showcase. And through the Ads display network, you can even prioritize brand awareness by choosing to show your ad to more people.

Getting Started with Google PPC

Google chooses which ads to be displayed and each ad’s position based on factors including the ad’s Quality Score (a measure of the relevance of the ad, primarily determined by click-through rate) and the advertiser’s bid, or how much they’re willing to pay for each ad click. This whole system functions very similarly to an auction.

You’ll need to create a list of keywords that you want to bid on, based on their relevance to your business’s offerings. This is achieved by doing PPC keyword research, or using keyword tools to discover what terms people search for when they’re looking for products or services like yours.

Once you have a keyword list, the next step is to organize your keywords into ad groups and campaigns, then write relevant PPC ads that will entice Google users to click. 

Remember, a high click-through rate improves your Quality Score, which raises your ad rankings and lowers your advertising costs, so it’s worth your while to spend time writing strong ad copy.

Conclusion

By using Google Ads you only pay when someone clicks on your ad to visit your site or call your business. It also gives you the opportunity to be noticed by a wider audience online. 

You should use Google Ads because Google handles over 5 billion searches per day. Google Ads allow for a range of targeting depending on your keyword. It also gives you attention from people who are looking for exactly what you have to offer, and many more. 

Ginee Malaysia

Ginee Malaysia is here to help you manage all your online stores that have been registered in different marketplaces or ecommerces easily in a single dashboard. If you have understood about Google Ads and want to create a successful campaign on Google Ads, Ginee Malaysia can also help you!

Besides Ads, Ginee can provide you features including product, order, stock, data analysis managements to increase your online sales. What are you waiting for? Join Ginee Malaysia now and enjoy all the Ginee features for free forever!