What Are PPC Ad Networks and Everything You Need to Know

What are PPC Ad Networks in Malaysia? Cost-per-click(CPC), or pay-per-click(PPC), ad networks have become more and more popular over recent years, particularly with publishers with a high volume of web traffic looking to maximize their ad revenue.

Ppc networks are also very appealing to advertisers, who are able to leverage these ad networks to set a fixed budget for their ad campaigns and tweak them along the way as necessary.

PPC platforms are also known for their ability to deliver quick results for everyone involved.

Whether you’re a seasoned PPC advertiser or you’re just getting started, there’s always room to explore new ad networks to grow your business.

What are the best ad networks for small publishers and not giving you PPC click fraud? Every platform has a slightly different audience, targeting options and bidding methods not to mention costs. Top ad networks in Malaysia like google ads tend to be a lot more expensive than cheaper alternatives.

What Are The PPC Platforms?

What is PPC? PPC stands for pay per click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than trying to “earn” those visits organically.

Read also: What Is Pay Per Click Advertisement And How It Works

Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. For example, if you bid on the keyword “PPC software,” your ad might show up in the very top spot on the Google display ad networks.

A lot goes into building a winning PPC campaign: from researching and selecting the right keywords, to organizing those keywords into well-organized campaigns and ad groups, to setting up PPC landing pages that are optimized for conversions. 

Search engines reward advertisers who can create relevant, intelligently targeted pay-per-click campaigns by charging them less for ad clicks. If your ads and landing pages are useful and satisfying to users, Google charges you less per click, leading to higher profits for your business.

How Do PPC Ads Work?

PPC is an online advertising model in which advertisers pay each time a user clicks on one of their online ads.

In pay-per-click advertising, businesses running ads are only charged when a user actually clicks on their ad, hence the name “pay-per-click.”

In order for ads to appear alongside the results on a search engine (commonly referred to as a Search Engine Results Page, or SERP), advertisers cannot simply pay more to ensure that their ads appear more prominently than their competitors’ ads. 

Instead, ads are subject to what is known as the Ad Auction, an entirely automated process that Google and other major search engines use to determine the relevance and validity of advertisements that appear on their SERPs.

Read also: 11 Important Things on How to Manage PPC Campaigns

Is Any PPC AdNetworks in Malaysia?

There are different types of PPC ads in Malaysia, but one of the most common types is the paid search ad. These ads appear when people search for things online using a search engine like Google, especially when they are performing commercial searches, meaning that they’re looking for something to buy. 

This could be anything from a mobile search (someone looking for “pizza near me” on their phone) to a local service search (someone looking for a dentist or a plumber in their area) to someone shopping for a gift (Mother’s Day flowers) or a high-end item like enterprise software. All of these searches trigger pay-per-click ads.

4 Best PPC Ad Networks in Malaysia

When compared with impressions, clicks on ads get better interaction and engagement to advertisers. Hence, it allows advertisers to pay more for clicks on ads. If you are partnered with a good network then you can surely make the most out of the PPC model of payment.

So, here are the four best ppc networks in malaysia.

AdCash 

Known for its ability to serve ads that target customers via their interests, AdCash is an advertising network that delivers ads to 200M unique users every day through 10,000+ active campaigns.

In-house technology allows publishers to filter invalid traffic and forecast inventory performance of various ad formats, including pop-ups, interstitial ads, and native ads.

They offer publishers fast coverage, anti-ad-block technology, and a high fill rate.

The ad exchange offers a user-friendly interface. Publishers can sign up, set their ad tags, and get started serving ads almost immediately.

Bidvertiser

Perfect for small to medium publisher sites, Bidvertiser offers a quick and easy sign-up process without a minimum traffic requirement. 

While Bidvertiser offers a lower cost-per-click than some other advertising networks, they also provide a payout for conversions as well as clicks.

Some drawbacks of this platform include limited targeting options, particularly if the site is in a niche content area, and less detailed reporting and metrics than other top-tier ad networks.

Facebook Audience Network

The top ad network for social media platforms, Facebook Audience Network(FAN), was initially developed to serve ads to Facebook users.

FAN allows page owners to create a range of ad formats, including Facebook ads, mobile ads, and text ads.

With 1.62 billion users every day, Facebook ads is an extremely popular option for SMEs, particularly when it comes to mobile marketing.

Google Ads

Google Ads allows publishers to choose the types of ads that appear on their sites, using demographic targeting to serve ads that suit the interests of the page users. Advertisers then participate in real-time bidding auctions, with the highest paying, most relevant ad appearing in the available ad space.

Publishers need to be approved before they can join the network, which means complying with a range of policies and requirements. These include but are not limited to the type of content, ad placement and ad quality, and how the site garners clicks and impressions, amongst others.

Which PPC is Best?

Which are the best PPC ads? How do you know which PPC ad networks you should use? The short answer is that it depends on your business type and your budget. 

Because depending on the type of business you run, your goals might vary, and you might not stand to benefit from certain features. Additionally, if your marketing budget is limited, you might need to opt for a PPC channel that offers lower PPC fees.

For example, if you own a retail business in a competitive industry like technology or gaming, you would likely benefit from the exposure that a successful AdWords campaign would offer you. While it might cost more than a PPC campaign through the Yahoo! Bing Network, it’s sure to increase your web presence by a lot more.

Before choosing a PPC channel, it’s important to have the ability to clearly-established goals so that you can develop the most effective online marketing strategy possible.

How Much Does Google Ads Cost in Malaysia?

Once you learn how to advertise on Google, many businesses get a big boost from their ad spend to Google Ads (previously known as Google AdWords). While Google Ads offers an impressive return on investment (ROI) of $8 for every $1 spent, many businesses wonder about the cost of Google Ads and how much they should spend on Google Ads.

The average cost-per-click (CPC) on Google Ads is $1 to $2 for the Google Search Network and less than $1 for the Google Display Network. Generally, small-to-midsize companies will spend $9000 to $10,000 per month on Google Ads, which doesn’t include additional costs, like software.

Conclusion

High CPC ad network list 2020. It can be difficult to determine which PPC ad networks that you’re looking for. Every business has unique circumstances that might change which platform it would benefit from the most.

Which one is the cheap PPC advertising networks? Due to the many different qualities offered by each PPC channel, there isn’t necessarily a best option. Only through a thorough evaluation of your marketing goals can you determine which of these advertising platforms will generate the greatest results for you.

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