PPC to generate leads is an advertising strategy that leverages search ads on Google and other relevant search engines to drive relevant traffic to a landing page. 

PPC stands for “pay-per-click,” meaning that you pay based on the number of clicks your ad gets from users. Generally speaking, the ads can appear in places like search engines, websites, and social media platforms. 

Read also: What Is the PPC Campaign Objective and Why Is It important?

You choose keywords that are relevant to your ideal customer, create your ad, then set your budget and agree to pay a certain cost per click to rank in the top 2–4 spots of a search result for the keywords. When clicked, the ad leads to a page that prompts the visitor to enter their contact information, who becomes a lead.

4 Strategies to Generate Leads with PPC Ads

Having a strategy is probably one of the important things when starting something new. Knowing PPC leads meaning, what you are going to do, how you are going to do it and what results you want help to keep you on track. 

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This is no different with PPC B2B lead generation that can help to build your Lead Generation which can ultimately help generate more revenue for the business.

With PPC you have a number of options at your fingertips for generate high-quality leads. Here are some 4 of the best ways to make pay per click (PPC) lead generation a success for your business:

Read also: 11 Important Things on How to Manage PPC Campaigns

Target Industry Related Keywords

Keywords are terms that search engine users type into Google so that they can find the information that they want. 

The best keywords for your PPC ads are the ones that are related to your services or products. For example, if you’re a manufacturing company, you would want to use keywords like textile manufacturing or something along those lines. 

When you’re starting your PPC lead gen campaign, you need a batch of keywords to target. You can get these keywords in a number of places, like Google Ads, but it’s important that the keywords you target are closely related to your business. The reason that’s important is because you will make it easier for potential customers to find you.

The only limit you have on keywords is how many you can afford to promote in your PPC campaign. If you’re on a tight budget, only target a few high value keywords at first. If you have a big budget, then you can shoot for the stars and target as many keywords as you can think of.

This is important because for a PPC lead generation campaign to be effective, it needs to work within the limits of your budget. Like in every other form of advertising, overspending on PPC can have dangerous repercussions for your company.

Write Eye-Catching Headlines

Now that you have your keywords, it is time for you to create the headline to your ad. The headline should include essential information that’ll attract a potential customer and encourage them to become a google lead generation system. 

This can include your brand name, location, pricing, and other factors. But whatever you do, you should include the keyword you’re targeting in the headline.

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In most search engines, the exact words that a user searches show up bolded in the results. That makes your ad stick out more, and it shows the user that your page is relevant to their needs. 

With those two factors alone, you’re making a strong best bidding strategy for lead generation for that user’s business.

Use Appropriate Calls to Action

Calls to action are the parts of an ad that encourage potential customers to do something. You may have noticed these in traditional advertising like television commercials or newspaper ads in the form of, “Call now!” or “Come visit us today!”

While those calls to action aren’t quite the same idea as a PPC call to action, they’re definitely the same idea. Calls to action are useful because they tell users what to do after they’ve seen your ad. And while it may seem obvious that they should click, telling them to actually do it actually improves your chances of getting a new lead and PPC lead salary.

For pay-per-click lead generation, calls to action like Sign up now, Call for more, Get more information, Get a quote today, and similar ideas are all great ways to encourage new leads. It also gives them a brief preview of what they can expect in your conversion process.

Incorporate Ad Extensions

Ad extensions are helpful additions to your PPC ads that let customers see different information or take different actions than they normally would.

Some ad extensions offer information like customer reviews or your company’s name, address, and phone number. This kind of extension is great when your goal is to give someone as much information as possible so they remember lots of details about your business.

Other ad extensions give you the chance to place form fields on your ad, which help you get lead information from someone without them clicking to your site. These extensions are perfect for getting email addresses, zip codes, or other information from leads so they can complete part of the conversion process early. 

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Then, when they get to your site, you can automatically fill that information into different form fields and tap into intent to generate leads so that a user doesn’t have to do much work. Basically, when you’re using PPC ads, extensions just make it easier for you to get new leads. 

Drive More Qualified PPC Leads With a Top-Notch PPC Campaign

WebFX has a team of PPC managers who know all the strategies and nuances to generating leads with PPC campaigns. Just in the past five years, they have helped their clients earn more than 6.3 million qualified leads. 

They have worked wonders for their clients in the past, and they strive every day to exceed our clients’ expectations. When they partner with them, they will do the same for you too.


Utilising PPC will ultimately help to increase your Lead Generation. Putting your brand in front of your customers, and also within their environment helps to create a positive reputation. 

Before embarking on a PPC campaign you need to have a B2B PPC strategy. The 4 best PPC Lead Generation strategies should have given you some very good pointers on where to focus, and things to include if you are new to this marketing outlet. 

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