Have you ever heard about B2B and B2C? B2B is business-to-business and B2C stands for business-to-consumer. Do you want to know more about it and what is the difference between digital marketing B2B vs B2C? Let’s check these out!

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Is Digital Marketing Better For B2C Or B2B?

As you know that marketing strategy is an important factor that can be controlled by a company to influence consumers to purchase its products. There are several marketing strategies like product innovation, pricing approach, promotion planning and so on but is digital marketing good for B2B vs B2C sales?

But before we explain further, you need to understand what B2B and B2C meaning first. B2B is also known as business-to-business marketing which focuses on logical process-driven purchasing decisions. However B2C is also known as business-to-consumer which marketing focuses on emotion-driven purchasing decisions.

marketing B2B and B2C will give your business a big impact. if you choose B2C marketing strategies, you will get a large scale market, emotionally driven and also increase your brand awareness but if you choose B2B marketing strategies, you will get a niche market, rationally driven and it will also lead gen to your business.

Read also : SEO Malaysia: A Way For You To Be On Top of Google’s Ranking

What Is The Difference Between B2C And B2B Marketing?

Now you know what B2B and B2C marketing is.Is there any difference between B2C And B2B Marketing? and yes, there are differences between B2C And B2B Marketing. The main difference between digital marketing in the B2B vs B2C funnel is how strategies and tactics are structured. 

In B2B marketing, you have to communicate with people in their professional business role, instead of their personal consumer role. B2B digital marketing is focused on the rapid delivery of business-related information a prospect needs to accomplish their work.

While most B2C marketing messages are aimed at the consumer’s personal lives. Tactics are built on sustaining and growing the brand perception and relationship as it relates to the consumer’s individual non-professional life. 

Do you want to know more about the difference between B2C And B2B marketing? Here are the differences B2B vs B2C you need to know.

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Time Frame 

The first difference between B2B and B2C marketing is the time frame. B2B is best for a longer sale. while B2C sales tactics often have a relatively short lifespan. When using B2C strategies, companies have to attract consumers’ attention, convince them of their need for the product, and motivate them to make the purchase within a short time period.

Different from B2C, B2B strategies and tactics have lifespans lasting months or years. A manufacturer with products costing hundreds of thousands of dollars will rarely find a customer willing to buy within the first few days or even months of initial contact.

Cost Per Sale

The second difference is cost. B2B has a higher cost per sale than B2C. Since B2B products are long term and aren’t sold to the mass consumer market, compounding this further is the involvement of multiple people in the buying process. These two factors result in a higher cost-per-acquisition of a single sale.


Beside the longer sales cycle and higher cost per sale, B2B also carries a higher risk at the enterprise and professional level. In B2C campaigns, digital marketing strategies and tactics are often tied to an entire category of products. 

The B2B campaign and strategies are often tied to a smaller number of products. The related overall cost and risk is greater as mistakes and failures may impact the entire product line which make B2B digital marketers face a greater risk, as poor decisions could result in missed company-wide objectives.

Target Audience

You can see the difference between B2C and B2B marketing in the target customer. B2B marketers go after key decision makers within an organization. They don’t have to bother about everyone in the company or even the end user. However, B2C marketers sell directly to consumers.B2C marketers can direct their campaigns to anyone who can use their products or services that are not necessarily the buyer. 

Return On Investment (ROI)

How is B2B return on their investment (RoI) ? ROI will contribute to the efficiency and bottom line of the company’s  product or service. As such, most B2B purchases are driven by financial incentive and the logic behind the product/service.That’s why data-driven marketing is important to B2B marketers.  

Read also : Which Online Business Platform Malaysia is Best for Selling?

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How Is Digital Marketing Used In B2B And B2C?

B2B and B2C projects are different. B2B or business to business marketing is a business whose primary customer is a business other than the typical consumer.Here are some examples of B2B marketing:

  • A medical technology company that sells medical device solution (SaMD) software to healthcare organizations.
  • A digital agency that builds SEO, CMS or email marketing tools for marketers.
  • Manufacturers that sell products directly to dental clinics and hospitals.
  • A startup specializing in table management software.

B2C refers to companies that sell solutions, services or products directly to consumers. Their target customers are individual consumers who intend to purchase the offerings they offer for their personal use. B2C marketers align all their marketing activities with the wants, needs, and problems of the average product user.

Examples of B2C businesses include beauty or cosmetic companies, real estate agents selling homes for families, car dealerships, retail stores, doctor’s offices, music streaming services and many more.

B2C marketing is very focused on product attributes. B2C buying is primarily emotional. Show value and develop consumer interest in what you are selling.

In B2B marketing, relationship building is very important. Buyers need to know that they can trust the company to meet their needs. While attributes do matter, it’s important to provide useful, responsive information, understand their needs and act on them.

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As marketers, you need to find the best way to guide buyers through their journey to a purchase decision is by understanding their motivations and adding value. When it comes to B2B vs B2C digital marketing, adding value is important, but certain motivations drive decisions more than others

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