Ecommerce is classified into four types: B2C (Business-to-Consumer), B2B (Business-to-Business), C2B (Consumer-to-Business), and C2C (Consumer-to-Consumer) (Consumer-to-Consumer).

Ecommerce makes buying easier for both customers and merchants. Successful online businesses can be created in a matter of days, and customers value the convenience of making large purchases from the comfort of their own homes. Although business-to-consumer e-commerce or B2C e-commerce Malaysia is one of the fastest expanding areas of the economy, it is not without competitors. 

Many web-based B2C businesses succeed by establishing a competitive niche. Let’s take a closer look at and define the 4 various e-commerce business models, as well as the key distinctions and subtleties associated with each.

Read also: Introducing eCommerce Website in Malaysia for Online Business 

What is B2C Ecommerce?

B2C meaning e-commerce is the online exchange of products and services between online retailers and individual clients. Consumer preference for the convenience of online purchasing, along with the simplicity of opening an online business, has propelled e-commerce to one of the economy’s fastest expanding industries. 

There are five types of B2C meaning and example models in eCommerce: direct sellers, online intermediaries, advertising-based, community-based, and fee-based. The most frequent model is direct selling. It occurs when customers purchase items from internet merchants. Online intermediaries are firms that connect vendors and buyers and take a share of each transaction.

The material is provided for free under the advertisement-based model, and money is earned via advertising on the site. An example of B2C websites that generate revenue by targeting advertising to users based on their demographics and location will be Facebook. Finally, the fee-based model includes firms that charge consumers for information or entertainment, such as Netflix or subscription-based newspapers.

Read also: Which Online Business Platform Malaysia is Best for Selling?

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5 Benefits of B2C Ecommerce 

The general techniques of selling have altered as a result of the advent of E-commerce website businesses. Nowadays, company owners are abandoning old and conventional methods in favour of contemporary methods of selling things and conducting business.

Great Customer Service

Using B2C Ecommerce software, your consumers may connect directly with your website. By delivering good customer service, you will get the admiration and pleasure of your consumers.

Global Reach

The number one benefit of B2C e-commerce examples is their global reach. Even tiny firms operating from home may sell worldwide to clients.

Reduced Costs

Having a website would significantly cut operational expenses since it would require fewer physical resources and employees. Furthermore, by selling items to both consumers and businesses, the return on investment will be maximized.

The advent of the e-commerce B2C e-commerce business has made it quite simple to start up a business and benefit from your clientele. You also do not need to consider product positioning.

More Customer Profile Data

As you bring your business online, you’ll learn more about your consumers and have more possibilities to contact them specifically. Analytic techniques may also be used to investigate demographic data on customers and psychographic knowledge, such as consumer preferences and beliefs.

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Improved Client Experience

By implementing digital into your business operations, you will be able to provide buyers with a true cross-channel experience. Products and product delivery are more easily accessible, allowing you to improve the client experience.

B2C Companies List

The B2C website examples include:


Amazon is also recognized as one of the four largest tech firms in the world, the world’s largest e-commerce website. The B2C character of the company is all great in terms of Amazon’s own products Amazon Prime and Amazon Originals (Amazon financed media).


Netflix is an internet streaming platform for mass consumer services. Users have access to several movies, documentaries, and TV shows with a monthly membership. The firm also manufactures unique consumer content. Netflix carries out a B2C commerce transaction by delivering revised and self-produced material to viewers.


Go Shop, owned by the Astro Group, grows strongly. 691K of Malaysian consumers are currently served by the startup. Go Shop is a 24/7 home shopping app that offers a twist for those traditional TV commercials in conjunction with its online TV shopping channel. 

GoShop has recently expanded services into a collaboration with StarHub cable, to offer e-commerce shoppers in Singapore.

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Founded in the 2nd quarter of 2015 by Hong Leong’s youngest son, Gemfive provided its customers with more than 300 brands and over 10,000 since then (2015). The app is an alternative to Lazada locally. Gemfive insists on no parallel imports on its marketplace, from electronics to apparel.

These are the examples of B2C websites as can be seen in the list above, direct sellers or manufacturers that can sell directly to customers are the most prevalent B2C examples in Malaysia. This strategy is followed by many online businesses including online clothes companies.

B2B vs B2C: Which Is Better?

None is better fundamentally than the B2B or B2C e-commerce business model, they each have their own advantages and disadvantages. For one model or the other, most companies are better suited. Your model, infrastructure and sector are decided to best suit your firm.

B2B e-commerce may be the perfect solution when running an enterprise that manufactures bulk items and needs warehouses. This will enable you to take part in the mass shipping industry and to develop contacts with companies worldwide, or you may opt to offer to ship to the companies to whom you sell. Profits can only be bigger if you sell sufficient goods. 

B2C marketing may be the answer if you have smaller loads of products, or if you offer things with short shelf life. The companies rely on a greater turnover percentage of inventories. Individual products generate larger earnings, but selling as many things requires more labour.

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