Very Effective and Will Work: How to Track PPC Leads

How to track PPC leads effectively? Before that you need to know what PPC conversion tracking is so it is a powerful tool developed by Google Ads that allows you to identify how well your ad campaign is performing by measuring lead generation, sales, downloads and other key actions that occur after a customer interacts with your advert.

So perhaps you know how many leads you are getting on a daily or weekly basis, but lots of business owners don’t effectively track their lead sources and of course it is a big mistake. 

When you use multiple marketing channels for your business, it is crucial for you to figure out which ones work best so you can continue to optimise your campaigns and improve ROI. 

That’s why lead tracking needs to be a key part of a sales optimization strategy. However, tracking leads can become a challenge depending on your set up.

Read also: The Benefit of Using Pay Per Click Advertising Malaysia

How to Track Your PPC Leads Easily and Effectively

PPC is Pay-Per-Click and it is an effective advertising model associated with top search engines. Bing and Google work on this cost-per-click model where advertisers pay companies a fee if their ads are clicked on, on the company’s website.

How do you track PPC leads? The issue with tracking leads is that the data all exists, but it isn’t easily viewed in one place. Without this key data, you’re marketing blind.

So here compiled 4 easy and effective ways to track your marketing leads so you have greater visibility of where they came from, and how much revenue they convert into.

Using Google Analytic

You can set up goals in Google Analytics or Google Tag Manager for key actions on your website, such as a form fill or a phone call. However, this won’t break it down much by channel or campaign.

PPC google analytics offers a great way to analyze your site web statistics. Its tools are designed to make it easy for you to analyse site traffic source, as well as visitor behavior but google analytics can also be an effective lead tracking tool. 

Through the use of goal tracking, you can easily use google ads analytics to track different types of leads, usually with minimal setup and coding. 

How Do You Track a Conversion in Google Analytics?

There are a wide range of conversions that you can track using google ads. Here are the four main groups to get you started with google analytics PPC tracking:

• Webpage: If you want to track an action on your webpages, such as an online purchase, a form submission, or content download.
• Call on-site: If you want to track phone calls from a mobile device.
• App download: If you want to track app downloads (both for Android and iOS) or app purchase activity.
• Import: If you use offline conversions such as phone calls, or use a sales team to nurture form submissions, then you can import your offline conversion data.

Using Tracking URL

Another good way to track leads on your site is to use tracking URLs. PPC tracking URLs are usually used alongside google analytics but can also be used with other tracking tools too. It makes sense for you to utilise URL campaign tracking especially if you use email marketing campaigns. 

Make sure to keep the parameters clear and easy to understand. Also keep in mind that any source you add in the URL, will override google analytics default channel or source in your reports. 

Hidden Form Fields

Hidden form fields offer great lead tracking opportunities. There are two ways you can use hidden form fields to track leads for your business. You can add a hidden form field to a channel specific landing page, or use hidden form fields in combination with URL parameters. 

When a new user comes to your website or landing page the hidden field is filled dynamically and as a result, the hidden form field will contain the lead source. What’s great about hidden form fields is that they are not visible to your site visitors but they give you control at the page or even specific form level.

If you have access to a web developer, then one way to understand where your leads came from is to use hidden form fields on your form submission boxes. Remember, this can obviously only be used for forms, meaning any other entry point goes unattributed.

You can add hidden form fields to a channel specific landing page, or in combination with UTM parameters. When a new user visits that page and fills in the form, the hidden field will fill in dynamically to add in their lead source.

Using CRM System

You will be able to manage your lead tracking process more effectively if you choose the right type of CMR system for your business. It is worth nothing that there is no shortage of CMR systems available on the market these days. 

However, if you are planning to use a CRM system to track your leads then you need to pick one that meets your needs in the best possible way. When selecting a CRM system for your business, you should pay close attention to its features and pricing. 

Obviously, it would be better for you to pick a CRM system that comes with advanced reports and analytics tools in the long run, but prices can be high.

So, only pay for what you actually need, make sure you spend the time getting to know your CMR system and make sure you actually integrate it into the way your business works. There are a wide range of CMR systems that can adapt to what you need. 

Conclusion

Whenever you manage a PPC, tracking should be your no.1 priority. But when you are inheriting an account, the stakes can be especially high, so it is in your best interest to ensure that all tracking is in place and working correctly.

Additionally, using all of the available tracking tools will provide you with the necessary data to manage your accounts to perform at their best.

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