A platform to market your stuff and create a business. It is a great way for sellers to reach buyers across the county and beyond. With the rise of online shopping in the Philippines, it’s critical to learn how to sell products on platforms like Lazada.
You may start your own Lazada shop and customize your products, descriptions, delivery times, and client prices for any nation you sell in. Lazada is owned by Alibaba Group Holding Limited, which owns a majority share in the company. Lazada was named the Alibaba Group’s regional flagship in 2016, and it benefits from the group’s high-tech infrastructure.
How to Start Selling on Lazada?
For the most part, information available on various websites on the Internet show that Lazada marketplace has been there for quite some time. Following are some elements of Lazada that will help us better grasp the marketplace’s value.
Lazada has grown to be one of the most prominent local market platforms, particularly in Southeast Asia. One of the most prominent e-commerce marketplaces in the Philippines is Lazada, which has a presence in six different countries around the world. There are around 41 million monthly visitors to Lazada marketplace, according to the company. Currently, there are approximately 300 million SKUs on the market.
Related: How to Sell in Lazada Philippines?
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What are the Benefits While Selling on Lazada?
Here are 5 Benefits that you can enjoy once you start selling on Lazada.
Bigger Market
Increased Market Capacity. With the use of technology, you can turn your brick-and-mortar store into a fully functional internet store that serves hundreds or perhaps millions of customers across the Philippine archipelago.
Furthermore, if you are successful in establishing warehouses in other Asian nations, such as China and Singapore, you will be able to sell your merchandise internationally. Take note that Lazada is the leader in e-commerce in Southeast Asia, and that the company is constantly expanding its regional market reach.
Convenience
Convenient Store Administration. Lazada’s online platform is intended for both online buyers and sellers, and it is available in several languages. Sellers manage their stores on the backend using all of the tools and services that are accessible to them – stock and order management, marketing and promotions, sales, finances, and a slew of other functions.
The entire process of setting up an online business takes no more than a couple of minutes. It is always a good idea for sellers to check out classes at Lazada University to improve their storefronts, sales, and overall business operations.
Seller Assistance
Lazada values its vendors, both marketplace and corporate sellers, in the same way that it values the millions of buyers that visit the platform on a daily basis. While customers can always get in touch with customer service, sellers also have specialized channels for platform and logistical issues.
Sellers can also stay up to date by following a private Facebook page that is controlled by Lazada employees. Sellers can also share their experiences, particularly for the benefit of newcomers, through this active channel, and they can even convey complaints to the appropriate Lazada departments and authorities through it.
Cheaper Costs
A small amount of capital is required. Despite the fact that Lazada is an international e-commerce platform with a significant capitalization, sellers can always start with a little amount of capital or a few products. There is no requirement for a minimum quantity of goods or stocks.
Microsellers, also known as marketplace sellers, can open a business with just one item and a small amount of inventory. Because of the internet exposure and the impression that online shoppers have formed, sales will, on the other hand, be extremely limited. It is highly recommended that the product assortment continue to develop during the weeks.
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Lower Seller Fees
Platform fees are kept to a bare minimum. Platform costs on Lazada remain at an average of 2 percent, unless you take advantage of promotional offers (i.e., if your gross sales revenue including the shipping fee shouldered by the buyer is 100PHP, then Lazada will collect a minimal platform fee or around PHP2). Microsellers make a one-percentage-point contribution to the cooperative to cover the cost of all taxes and other services.
If you compare it to other platforms, which charge over 10% for platform use and other tax-related costs, this is not too awful. After all, the fact that Lazada handles all of the logistics, marketing, and financial transactions provides a significant seller advantage. Sellers may face difficulties in maintaining competitive pricing while yet making a profit.
See also: Marketplaces in the Philippines
What is the Lazada Seller Commission Fee?
Lazada, like other Chinese e-commerce sites, charges a commission on each sale you make, much like the rest of the world. It is only after an order has been fulfilled and the client has paid that the commission is removed from the total. A chart depicting the various commission rates applicable to products sold in Thailand, Indonesia, Malaysia, Singapore and the Philippines can be found below; it is also available in English.
Take note that the rates are applicable for cross-border sellers, which means that you are able to sell from a country outside of ASEAN while using Lazada’s LGS shipping service, which is based in Hong Kong. The payment of commissions by local vendors in Malaysia, with the exception of those who operate Official Stores, Certified Stores, and brands, has been abolished since 2018.
Most likely, this is a move to compete with Shopee, one of Lazada’s largest competitors, who does not charge any commissions at all on their transactions.
*Commission rates in Vietnam, which can reach up to 8%, are not included in the table below:
Lazada is Easy If You Use Ginee
Lazada is the most popular Southeast Asian internet marketplace. Cross-border selling is a great alternative for foreign vendors looking to develop their business. If you follow the instructions, you will soon be a Lazada vendor.
The next step in your online success journey is to expand your business. Ginee Philippines provides easy tools to improve labor efficiency for online enterprises. It has features designed to increase your business’s efficiency and productivity.
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