How to engage with social media audiences? Social media marketing is all about engagement. More than 3 billion people around the globe use social media; many of them on a regular basis. That’s a huge opportunity for your brand to connect and grow. 

How to increase engagement on social media 2021? This form of communication and outreach breaks down a lot of the barriers that stand in the way of traditional outbound marketing, opening you up to a massive audience of potentially interested individuals, many of whom could go on to become leads and customers if you play your cards right.

How to increase social media engagement organically? With so much potential, it pays to invest in strategies driven toward increasing engagement on your social channels. Chances are, there is a lot more that you could be doing on a day to day basis to engage your audience and give a glimpse into your brand and the people behind it.

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What is Social Media Engagement?

Social media engagement is the measurement of comments, likes, and shares.

Of course you want to rack up your followers, but ultimately, the greatest measure of social media success is an engaged audience, not just a big one. As a business, it’s quality, not just quantity, that you should be striving for.

Imagine you threw a party, and tons of people showed up, but they all just sat there quietly. No small talk, no dancing, no conversations, no questionable drinking games. Was the party really a success? The RSVP list looks good, sure, but did your guests have fun? Do they like your dip?

Activity and engagement is crucial for every social platform to build a positive brand experience, and develop meaningful relationships with new and potential future customers.

social media engagement is measured by a range of metrics that could include the following:

  • Shares or retweets
  • Comments
  • Likes
  • Followers and audience growth
  • Click-throughs
  • Mentions (either tagged or untagged)
  • Using branded hashtags

See also: Successful Online Business Ideas 2021

Why is Social Media Engagement Important?

Why is social media engagement is important? Engagement helps you measure how well your social media campaigns are performing and how your audience and potential customers react to your brand. 

In an era where social media users spend on average 2 hours and 22 minutes on social platforms daily, social media marketing is essential for businesses to stay in touch with old customers and find new ones.

Poor engagement could reveal customer dissatisfaction or interest in your brand. Good engagement, on the other hand, only helps the image and growth of your business.

If a new potential customer finds your social media and sees few likes and no comments, they may lose interest. 

If they see lots of likes, enthusiastic comments, and helpful responses from the business, they are more likely to stay on the page, follow your social accounts, and hopefully convert into a customer.

Social media marketing can generate new leads, nurture existing leads, generate sales, and create brand loyalty with customers. Engagement is essential to good social media marketing and the goals that come with it.

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Tips on How to Engage With Social Media Audience

How to keep your audience engaged on social media? The answer is not always straightforward, but there are strategies you can implement to boost engagement and work towards building up your social media marketing campaign.

Here are tips on how to engage customers on social media.

Promote Your Social Channels

Although good content will eventually sell your social channels, you still need to gain your initial following. People have to find your channels before they can choose to follow you.

You can promote your channels in various ways, some highly visible, others more subtly.

Of course, you can also promote your social channels offline. Include them in your store signage and old-school advertisements.

Many firms cross-promote their social channels. For example, you can make tweets promoting your YouTube channel. You might notice that most YouTube channels list the channel owner’s other social accounts on their profile page.

You can even run ads on your social channels, with a highly targeted audience, to build brand recognition and increase your social followers.

Consider Paid Promotion to Boost Your Audience

Most social media engagement rates allow you to buy some form of paid ads. Most will enable you to demographically target your ads, making them only visible to your preferred target audience.

Paid promotions allow you to reach relevant audiences to whom you don’t currently connect. You can use advertisements to build brand recognition, promote particular posts/videos, or even to sell products.

Consider Working With Influencers to Widen Your Reach

Influencers have already mastered the art of social media marketing, that is their strength. They have built a solid reputation online, and have a large number of keen and interested followers.

You might consider working with influencers, having them direct their followers to your social sites. You will, of course, have to create content that will interest them when they arrive at your pages, however.

If you select influencers whose followers match your target audience, and you provide quality content to people that the influencers direct your way, you have a chance that these people will then become your social followers too.

Consider Working With Brand Advocates

Brand advocacy simply means that the people who love your product or services continue to show support for your brand by promoting your organization organically to new audiences. 

They may not have the same reach as the top influencers in your niche, but some will already have sizable audiences and solid reputations, and you have the added advantage that they already know and like your product.

Brand advocates can include your executive leadership, company partners, employees, and existing customers.

Build a Community for Your Audience

How to interact with audience on social media? One of the best ways of engaging with your audience is to create a clear community for them. You want to be one of their “go-to” places each day. 

A crucial part of this is establishing a personality online. You want to ensure that your business comes across as having heart and soul, and people don’t see you as a faceless corporation.

Try to make your posts interactive and involve your audience. Make a point of asking them for an opinion. You could perhaps include quizzes and questions to collect your followers’ views. 

Whatever you do, make sure your posts are interesting and newsworthy. Don’t simply regurgitate your advertisements. You want your followers to return to your posts regularly, so they must find them of value.

Create and Join Groups and Forums

The roles of forums and groups in social media have increased dramatically in recent times. Numbers of forums, communities, and groups on social media are increasing at a high rate and are expected to continue to do so.

The key for marketers to succeed in these forums and groups is to join a conversation rather than starting it. Instead of promoting products or creating a large group, which gets difficult to control, it’s important to create a relatively small but active group.

Conduct Polls and Survey

Polls and surveys have been important ways to generate information about audiences for years. They allow a company to not only generate meaningful information but also to engage the audience.

As a marketer, if you want to attract more audience with less effort, try using a survey. Tools like SurveyMonkey, Twtpoll and others can be of assistance when framing a successful polling campaign.

Respond Quickly and Thoroughly

How to engage customers on social media? Customer responses are why social media becomes important for companies. They need to respond to the customer not only quickly, but with the right amount of information. 

Research by Brandwatch on social media strategies of the retail industry show that 53% of social media users expect a response within 60 minutes; however, only 12% of companies respond per expectation. This shows room for improvement, which can be attained by using different social media tools, setting alerts, and continuous monitoring.

Share Contents and Comments of Others

Just shamelessly promoting your products and services can make a poor impression on customers. This is why a company should also share content and comments which may be directly or indirectly related to the products and services they provide.

It’s important to remember that the audience may not believe what you say about yourself, your products or your services; therefore it becomes necessary to share the content and comments of others on your page. This makes it easier for a customer to trust you.


In the world of social media marketing, the word “engagement” gets thrown around a lot, but few brands actually know how to achieve it.

Brands might pursue the low-effort game of tweeting, “gramming”, feeding Facebook, and Linkedin-ing updates about products, services, and educational content, but see little engagement.

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