Google ads tips? When you’re a small business owner, there’s a lot of things you can spend money on to promote your business.

But once you’ve budgeted for that inflatable waving arm guy, catchy retail signage and a second inflatable waving arm guy because your first one seemed lonely, unfortunately there sometimes isn’t much money left to drop on Google Ads too.

If you’re considering spending any amount of money on ads to reach your target audience, you’d better spend it in the right place. That is, somewhere with over 259 million unique visitors and 4.8 billion daily interactions. Somewhere like Google.

Google Ads was launched just two years after what has become the most popular website in the world: The advertising platform came on the scene in October 2000 as Google Adwords, but after some rebranding in 2018, it was renamed Google Ads.

Read also: Tips on How to Improve Websites Traffic Using SEO 2021

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What is Google ads?

Google Ads is a paid advertising platform that falls under a marketing channel known as pay-per-click (PPC), where you (the advertiser) pays per click or per impression (CPM) on an ad.

Google Ads is an effective way to drive qualified traffic or good fit customers to your business while they’re searching for products and services like the ones you offer. With Google Ads, you can boost your website traffic, receive more phone calls, and increase your in-store visits.

Google Ads allows you to create and share well timed ads (via both mobile and desktop) among your target audience. This means your business will show up on the search engine results page (SERP) at the moment your ideal customers are looking for products and services like yours via Google Search or Google Maps. 

This way, you reach your target audience when it makes sense for them to come across your ad.

Over time, Google Ads will also help you analyze and improve those ads to reach more people so your business can hit all of your paid campaign goals.

Additionally, no matter the size of your business or your available resources, you can tailor your ads to suit your budget. The Google Ads tool gives you the opportunity to stay within your monthly cap and even pause or stop your ad spending at any point in time.

Read also: Google Ads Bidding Strategies: You Need To Know

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How does Google Ads Work?

Google Ads displays your ad to potential leads or customers who are interested in your product or service. Advertisers bid on search terms, or keywords, and the winners of that bid are placed at the top of search results pages, on YouTube videos or on relevant websites, depending on the type of ad campaign selected.

Many factors impact your ability to create effective and high-performing Google Ads. Let’s cover them below, plus some Google Ads examples:

AdRank and Quality Score

AdRank determines the placement of your ads, and Quality Score is one of the two factors (the other being bid amount) that determines your AdRank.


When you first set up your Google Ad, you’ll select a geographical area where your ad will be shown. If you have a storefront, this should be in a reasonable radius around your physical location. If you have an ecommerce store and a physical product, your location should be set in the places where you ship.

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Keyword research is just as important for paid ads as it is for organic search. Your keywords need to match searcher intent as much as possible. That’s because Google matches your ad with search queries based on the keywords you selected.

Headline and Description

Your ad copy can be the difference between a click on your ad and a click on your competitor’s ad. It’s important that your ad copy matches the searcher’s intent, is aligned with your target keywords, and addresses the personas pain point with a clear solution.

Google Ads Retargeting

Retargeting or remarketing in Google Ads is a way to advertise to users who have previously interacted with you online but have not yet converted. Tracking cookies will follow users around the web and target these users with your ads. Remarketing is effective since prospects need to see your marketing at least seven times before they become a customer.

5 Google ads tips

Google adwords tips for small business? While these tricks for making the most of a small budget are true today, Google Ads is being updated all the time. Tomorrow, there may be even more ways to optimize those dollar-dollar bills, so you can spend less on advertising and more on creating the dancing tube girl group of your dreams. Here some tips that you should know for your Google ads:

Set a Clear Objective

Google ads tips 2021? Before you can get specific with your conversion goals, you’ve gotta think of the big picture. What are your overall business goals? What are your advertising goals? Once you’ve got clarity on those things, you can narrow in on what your actual tactical action plan is.

Build a Great Structure

Google ads trick 2021? Set things up thoroughly from the beginning, and you’ll be in way better shape to succeed. That means taking the time to curate everything from campaigns to keywords to ad groups to targeted locations.

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Target Long Tail Keywords

Long tail keywords are super specific and targeted to one business. A generic keyword like “brewery” won’t target people in your neighbourhood who are actually looking for a place to “slurp some brewskis,” as they say.

Make Sure Your Landing Page is Optimized

The whole goal here isn’t to just create an ad that someone clicks on. It’s to create an ad someone clicks on and then actually finds the product or information they were looking for.

Don’t Spread Yourself Too Thin

Google ads suggestions? If you’ve only got a few bucks to spare, spending them on 40 keywords isn’t likely to go very far. Focus on your priorities: the most profitable demographic, market area or product and go all in on just a specific keyword.

What are the Benefits of Promoting Business via Google Ads

Google ads secrets? Google Ads, previously Google Adwords, allows you to advertise and promote your products and services when users search for relevant keywords. If you have a good strategy outlined, you will be able to give your sales a good boost and reach more and better your potential customers. Here the benefits that you should know:

  • More traffic to your website: It is almost immediate. When you publish your first ad through Google Ads, you will start to have more visits to your website.
  • You will be able to reach your audience: Your ads will appear when your target audience searches for information. It is important to establish a good segmentation strategy (keywords, location, age, language, day and time). If you select the right keywords you will access people who are looking for what you are selling.
  • Create specific offers: You can customize your ads by displaying products, sales, and discounts based on search keywords.
  • You will get short-term results: SEO strategies offer medium or long term results. If what you are looking for is to have immediate visibility, Google Ads offers you this possibility.
Don’t Know How to Set Up Digital Ads? Don’t Worry!

Set up Google, Facebook, TikTok Ads, and more with Ginee Ads. The best part is you can do all of this in one place. Check it out now!


Google ads effectiveness? A properly maintained PPC campaign can help businesses drastically increase their revenue because Google charges you for each click on your ads, ensuring you take all available steps to optimize the entire experience and drive conversions.