Guide on How to Choose PPC Ad Networks in Malaysia

How to choose PPC Ad Networks in Malaysia? What is PPC? Pay per click Ad network also known as PPC ad networks or PPC advertising Networks are all online ad networks used by advertisers around the world for buying and selling traffic.

Read also: What Is Pay Per Click Advertisement And How It Works

Some of the PPC platforms advertising networks also implement other advertising bidding systems such as CPM which is the cost per 1000 impressions which is preferred by a lot of you.

Some advertisers  these days are so interested in CPM Ads which is seen in the rise of CPM advertising and on the Publishers side demanding more CPM Ads for monetizing.

The question is how to choose ppc ad networks? What is the best PPC Ad Network?

This question should not be complicated at all but in reality, It is somehow complicated. The reason is, it depends on who is asking this question.

What Are Ad Platforms?

An ad platform is a technology for monetizing online traffic. In most cases, ad platforms serve as the broker or intermediary between the digital publisher and the advertiser. Platform providers offer the tools that businesses use to purchase advertising that is delivered on websites and mobile apps.

The term “ad platform” is a generic one that can refer to demand-side platforms (DSPs), ad exchanges, or ad networks, each of which offers its own differentiating features. A few of the most well-known ad platforms include Google, Facebook, and Instagram, but hundreds of smaller companies also serve the independent publishing market.

Each ad platform has its own unique way of monetizing traffic to increase revenue. Companies like Google rely on the latest advertising technologies. Some platforms allow advertisers to create and manage their own campaigns, while others take a more hands-on approach.

What is the Most Used PPC Platform?

What are the best ppc ad networks? Google Ads is the best PPC ads Platform in Malaysia. The Ads platform enables businesses to create ads that appear on Google’s search engine and other Google properties.

Read also: What Are PPC Ad Networks and Everything You Need to Know

How it works? Google Ads operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements. Every time a search is initiated, Google digs into the pool of Ads advertisers and chooses a set of winners to appear in the valuable ad space on its search results page. 

The winners are chosen based on a combination of factors, including the quality and relevance of their keywords and ad campaigns, as well as the size of their keyword bids.

More specifically, who gets to appear on the page is based on and advertiser’s Ad Rank, a metric calculated by multiplying two key factors, CPC Bid (the highest amount an advertiser is willing to spend) and Quality Score (a value that takes into account your click-through rate, relevance, and landing page quality). 

This system allows winning advertisers to reach potential customers at a cost that fits their budget. It’s essentially a kind of auction. The below infographic illustrates how this auction system works.

Which PPC Platforms Should You Use in Malaysia?

What are the cheap PPC advertising networks? Most widely known in the PPC ad formats including Google Ads and Facebook Ads, both together share 60% of total revenue in the paid ads market. But this article will show you that there are many other ad platforms available.

Choosing the Best PPC Ad Networks for Your Ad Strategy

What are the best ad networks for small publishers? For a marketer looking to select a new PPC Network for their marketing budget, the choice of networks on offer can be somewhat overwhelming.

From the more obvious choices of search engines results on Google Ads, to Social Media or native advertising. PPC Networks provide multiple possibilities, tailored for different industries and marketing approaches.

Here are 8 high CPC ad network list 2020  that you can choose for your Ad Strategy :

• Google Ads
• Microsoft Ads
• YouTube
• Facebook
• Instagram
• Linkedin
• Pinterest
• Twitter

How to Claim a Google Ads Refund for Invalid Clicks?

Even with Google’s own traffic monitoring and IVT detection efforts, many businesses still see invalid traffic on their campaigns draining significant portions of their ad spend.

Here is the steps how to claim a Google Ads Refund for invalid clicks :

1. Start your refund request by filling out Google’s Click Quality Form. Here, you will be asked to provide your Google Ads account details and evidence of invalid traffic. Using the information in the PPC click report, fill out the date range, IP addresses and the affected campaigns, ad groups and keywords.
2. In the section that asks you to attach a copy of your weblogs or other tracking data showing the data in question, upload the data you exported from TrafficGuard
3. Once you’ve filled out the form, click Submit to initiate your refund request

Google will notify you if and when your claim is approved. Users report this sometimes takes up to six weeks. At that point, you will be able to see the credit under Tools & Settings > Billing > Transactions > Adjustments in your Google Ads account.

How Do I Choose a Good PPC Company?

Whether you’ve never run digital ads before or you’re contemplating breaking up with your current provider, choosing a good PPC agency takes a bit of work. It’s a technical service, so there’s a lot to know, and it’s also a marketing service that’s super budget-focused, so there’s money to worry about.

Here are some tips on how to choose a top ad networks PPC company.

They Have Partnerships With the Ad Platforms You Care About

When talking about paid media, you are talking about anything from Google and Microsoft ads to social media advertising on platforms like Facebook and LinkedIn. Regardless of what kind of paid media services you’re looking for, a good PPC agency is one that is certified in and partnered with the platforms you’re most interested in.

They Have Your Goals

Don’t care who you are or what you do, you can’t have an effective PPC strategy if you don’t have goals. There are so many ways to run paid media ads, display ads, pay per click fraud ads, social media ads, remarketing ads, the list goes on and on. To decide how best to spend your money for the greatest ROI, you need to have set goals.

So, when you’re interviewing PPC agencies, pay attention to the questions they ask and the advice they give you right off the bat. Have they asked you what you’re looking for?

They Are Familiar with Your Industry

There are plenty of marketing tactics that don’t require a ton of industry experience. Paid media isn’t one of them. When you’re trying to figure out how to choose a good PPC agency, look for someone who has worked in your industry. 

If you manufacture bolts, you don’t need to find an agency that only advertises for bolt manufacturers, but you should look for agencies that regularly work in the manufacturing industry and who understand how to advertise highly technical B2B products.

Conclusion

There are a lot of choices of ad networks for advertisers, and choosing the best one isn’t so straightforward. The best all rounder, by far, is Google Ads, offering the biggest search engine for ads and the display ad networks with the biggest choice.

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