Where do you go to shop online on a regular basis? Most likely, Lazada and Shopee are two of your favorite online shopping destinations for finding and purchasing things. 

It is true that these two e-commerce platforms are the most popular choices for online buying in the Philippines. According to a Kantar Worldpanel survey, 84 percent of Filipinos prefer to purchase from established e-commerce companies despite the fact that there are many more options available in the market.

When the epidemic began last year, it served as a further reminder of the convenience and significance of internet shopping. Because of the numerous lockdowns that were placed left and right, people were left with little choice than to get their requirements online.

No visible changes appear to be occurring over the next few years. Online shopping is here to stay, but you must choose a platform that will provide you with a greater variety of alternatives, more reliable service, and, most importantly, better value for your money.

Which of the two e-commerce platforms, Lazada or Shopee, is the superior choice in the Philippines? As a result of this comparative analysis, you should be able to see how each firm performs in several elements of e-commerce and customer service, allowing you to make an informed decision about where you want to purchase online.

Related: How to be a seller on Shopee?

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What are the Business Models of Shopee and Lazada?

First and foremost, it’s crucial to understand the business models of Lazada and Shopee, since these have an impact on their pricing, user experience, delivery speed, and other e-commerce aspects. The business methods employed by the two most popular online shopping destinations are rather different.

With a combination of retail and marketplace methods, Lazada is a leader in online shopping. It began and continues to operate on a retail strategy in which it manages and sells inventory from its own warehouses, which has been successful. A marketplace model was introduced later on, allowing it to expand its reach by allowing third-party merchants to sell their products through the e-commerce platform.

Shopee’s online purchasing is a little different than the norm, as it operates on a pure marketplace approach. This implies that all of the products available for purchase on the site are sourced from third-party vendors. Product deliveries are handled by third-party logistics providers because the company does not have its own inventory or warehouse space.

In addition, Lazada and Shopee differ in terms of how they generate revenue. Additionally, in addition to the revenues from its retail operation, Lazada charges a commission fee to third-party sellers for each item that is sold through the site. Commissions are not charged on purchases made through Shopee. There is no public information available online on how much money Shopee makes from its operations.

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Shopee vs Lazada

Here is the ultimate comparison:


Lazada is one of the pioneers that helped to establish online shopping as a major industry in the Philippines. Many Filipinos consider the platform to be a terrific place to find what they need and want because of the huge variety of products available at low costs.

On the other hand, in the year 2015, Shopee made its way to the Philippines. And, despite the fact that it was still relatively young, it gradually gained market share from Lazada. Shopee received more than 54,600,000 monthly web visitors as of the first quarter of 2021, making it the most frequented e-commerce shop in the country. 

Lazada comes in second place with a total of 38,286,700 monthly visits. There is a 16,313,300-dollar discrepancy, which is unquestionably a considerable amount of money. When it comes to the App Store, Lazada is ranked #2, and when it comes to the Google Play Store, it is ranked #1. Meanwhile, Shopee is the most popular app on the App Store and the second most popular app on the Google Play Store.

Shopee appears to be attempting to increase market share in the Western Hemisphere from a global perspective. In the first half of 2021, the online shopping brand will expand to countries in the Americas, including Brazil, Chile, Colombia, and Mexico, according to the company’s website. As a result, Shopee has a good possibility of being more widely known outside of Asia in the upcoming years. Something that Lazada has yet to do is offer free shipping.

Shopee is the winner here.

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User Interface Design for Desktop and Mobile Devices

Shopee vs Lazada – Shopee desktop version: The ease with which a website can be navigated and transactions such as order placing, tracking, cancellation, and refund can be completed are referred to as the user experience in e-commerce.

These two online shopping websites are extremely user-friendly, with simple search functionality and several shopping categories and filters (based on price range, brand, color, rating, and other factors) to assist users in finding the exact product they are looking for.

It is possible to find the information you need regarding transacting with either of these e-commerce sites through a Help Center part (which is presented in a question-and-answer manner). They also offer their own built-in chat feature, which allows users to communicate with merchants directly in order to make queries.

Lazada takes it a step further with its “Questions About this Product” function, which allows prospective customers to pose questions about a product and receive comments from the seller in a timely manner. Others can look over the product page and read the questions and answers, which will assist them in making an informed purchasing decision.

When compared to the Shopee app, the Lazada app loads faster and has a cleaner, more organized look. When compared to its competitor, Lazada’s product pages contain more informative and easy-to-read product descriptions, as well as more photos.

In addition, the Lazada app is more user-friendly. You can instantly navigate to areas such as Ratings and Recommendations when viewing a product page without having to scroll down the page, as the links are located at the top of the screen. This makes it simple for mobile users to uncover excellent prices on the products they intend to purchase.

However, the Shopee app is a bit busy on the other hand. Its general color, which is orange, gives the appearance of a cluttered and disorganized interface. Meanwhile, Lazada’s overall colour scheme, which is primarily white, is pleasing to the sight and easy to navigate. By using color, users can quickly and easily read the text and, as a result, locate the information that they’re seeking.


Despite the fact that both online shopping sites provide excellent bargains, Shopee typically offers lower costs than its competition, particularly on gadgets, clothing, toys, and bags, among other things. Shopee has earned the nickname “online Divisoria” among Filipinos who enjoy online shopping because of its focus on lower-priced merchandise. 

Customers benefit from lower prices because Shopee merchants only pay a tiny commission on their purchases. For example, on Shopee Mall, you can purchase an iPhone 12 (128GB) for PHP 44,590, which is a good deal. Meanwhile, the same iPhone can be purchased for PHP 54,490 on Lazada’s LazMall. So, if you purchase from Shopee, you will save PHP 9,900, which is a significant amount of money!

Related Article: How to Process Orders in Shopee Philippines?

Can’t Choose? Ginee Helps Both Shopee and Lazada!

Have you ever been stressed out or worried about how to manage orders properly? Even beyond the preparation of AWBs, you’ll be required to produce logistics and product management plans, all of which can be extremely time-consuming and challenging. Managing orders is accomplished using the dashboard in Ginee Philippines. As a result, it is straightforward to manage huge orders over multiple sites, rather than just one.

Using the Order Management tool in Ginee, you can take orders from your customers while also organizing shipments, creating labels, and tracking shipments. With the order management component of the platform, for example, consumers may place special orders, access information from numerous marketplaces, print bulk labels from several marketplaces, and finally check the progress of their order delivery all from a single spot.

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