What is Local SEO? Local SEO is all about increasing search visibility for businesses that serve their communities face-to-face. These can be brick-and-mortar businesses with physical locations, like a grocery store or dentist’s office, or service area businesses that operate throughout a certain geographic area, like an electrician or house cleaning company.

This includes everything from claiming a business listing to ensuring a franchise location appears in a local search on Google local SEO (a process known as location data or citation management). It also extends to managing online ratings and reviews, local-centric social media engagement and beyond.

Related: What is SEO?

What is Local SEO and How Does It Work?

Here is how it works:

What is Local SEO?

What is local SEO? Local SEO is the practice of optimizing your website for a specific local area. If you have a local business, like a shop, restaurant or agency, you want your web pages to rank for certain search queries performed by a local audience. 

Optimizing the website of your local business is about making sure people can find you online and offline. Even now, when you might not be getting visitors in your building, you’re still targeting an audience that is located in the same geographical area as you are. 

So you’d better optimize your online presence for that area. You can do that in part on your own website, but there’s a lot more you can do.

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How Does Local SEO Work?

One of the most important things on your website is the right Local Business Schema markup that will help you make clear to Google that you have a local business and what area you serve. This might sound rather technical, but fortunately your yoast local SEO plugin can take care of this completely. 

You’ll only have to add some details for your business, and our plugin will output it in the proper Schema markup. Apart from technically optimizing your website for local searches, writing specifically for a local audience on your website is a great idea too but ranking for local searches requires more than optimizing just your website. 

What is local SEO services is create and add all relevant details to your Google My Business account. 

In addition to that, putting some effort into getting industry relevant and local links can help. Like a local social media strategy, citations and even word-of-mouth and print brochures contribute to local SEO checklist.

Read: What is Search Engine Marketing?

What is Local SEO Marketing?

What is local SEO marketing? Local search engine marketing plays a crucial role in getting customers, as it favors smaller businesses over the larger players. Access research found that 92% of consumers traveled just 20 minutes or less to purchase their day-to-day essentials.

Search engines know this, and so apply a specific set of what is local SEO citaion ranking factors for searches that :

  • Contain a specific location, such as town, city or zip code
  • Include the phrase near me
  • Can be tied in with GPS information from smartphones
  • Local SEO marketing is the process of convincing search engines that your business should appear in the results for these location based searches.

What is Local SEO vs Global SEO?

Here are the differences between the two:

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What is Local SEO?

Local SEO concentrates on building keyword placement in a particular area. This form of SEO focuses on location based strategies like Google Places, reviews, local listings and directories to build your company’s brand within your area. This type of SEO is great for companies who have brick and mortar offices where they want to direct their customer base.

local SEO examples, an interior designer in Malaysia won’t benefit from top placement for their industry in the search results in the Philippines unless they plan on expanding their business to that area.  

What is local listing in SEO? Instead of moving their placement outwards, the designer would benefit more from gaining top placement for more keywords in the location where they want their business. Local SEO is a more practical way to build placement in situations like that.

What is Global SEO?

Not all companies are limited by physical proximity when searching for their customer base. In certain situations, it makes more sense to fight for placement across state and even international borders. National SEO is similar to Global SEO, but focuses solely on improving the rankings of a particular website within the confines of the United States.

The Global SEO campaign attempts to gain topical placement for certain keywords despite location. This type of campaign will often incorporate local SEO tactics, but instead of pushing deeper into local markets will focus on expanding presence outwards. 

This is most practical for companies who are interested in targeting clients outside of the area where they are based.

Related Article: Improve Website Traffic with SEO!

Why Local SEO is Important For Your Business?

Advance local SEO helps your business stand out even if you don’t have a website and helps drive more traffic to your premises through online leads. Since these leads are from people who are specifically searching for products or services that your business offers, they are also likely to give you a high conversion rate.

Searches with local intent are on the rise with 4 in 5 consumers now using search engines to find local information, and search result information sending a massive 70% of consumers to a physical store. 

Local SEO blog also help drive people’s decisions in favour of your business. The more information they have about your business before they visit, the more trustworthy you are in their eyes. 

Understanding why local SEO is important is the first step towards improving your own local SEO. If you want to grow your local customer base, connect with your local community, build brand awareness, and gain a better reputation in your region, taking benefits of local SEO is the way to go.


As a business owner, it is imperative that you adopt local SEO strategies to attract and engage customers in your area. First of all, you should list your business on GMB and other online directories. 

Who needs local SEO to search for local keywords and include them in your blogs, videos, and web content. Furthermore, you need to encourage satisfied customers to write positive reviews and testimonials. Finally, by allocating a single page to each of your product and service offerings, you can quickly build your brand authority.    

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