Shopify is currently the most popular e-commerce platform for the year 2021, according to a new report. Anyone with a computer and an Internet connection can now construct a multi-million dollar eCommerce business. To help you grow your online business, this article will teach you how to use the innovative and revolutionary Facebook Pixel as well as provide you with tips to sell on Shopify well.

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What is Facebook Pixel?

The Facebook Pixel is a piece of code you post on your website to track conversions from Facebook ads, optimize ads, generate focused audiences for future advertisements, and retarget people who have previously interacted with your website.

What is the Function of Facebook Pixel?

You can use Facebook pixels to boost your store’s marketing and Facebook ad performance. A Facebook advertising account must be linked before any Facebook ads can be created.

It is possible to track client data and behavior on your website by putting a pixel in place. Setting a customer data-sharing level is a prerequisite for the use of a Facebook pixel. When employing a pixel, you may pick how much information you want to collect about your visitors. Only consumer behavior is sent when the Standard data sharing setting is used. Customers’ names, addresses, and email addresses are included in the data sent via the Enhanced and Maximum options.

Create a new Facebook pixel by clicking the Create new button in the pixel set-up box, or by creating a Facebook pixel in the Ads Manager section of your account, if you’d prefer. Facebook Ads Manager’s Help Center can be used to build a pixel.

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Can you add Facebook Pixel to Shopify?

Now that you know what Facebook Pixel is, how it works, and what it can do for you, you might now be wondering how you yourself can take advantage of it for your online store. The answer to that question is Yes! Shopify has partnered with Facebook to allow integration with each other to optimize the way you, the online businessman, sell online.

How do I add Facebook Pixel to Shopify 2021?

In order to integrate Facebook Pixel into your Shopify store, here are some easy steps you need to follow in order to do exactly that:

  • Click Facebook in the Sales channels area of your Shopify admin.
  • Look for and open the data sharing settings which can be found under Settings.
  • Enable data-sharing in the Customer area by clicking the toggle.
  • Select one of the following options: Standard, Enhanced, or Maximum under the Data Sharing area.
  • Choose a pixel from the drop-down menu.
  • To confirm your action, click the Confirm button.

In the Settings area of the Facebook channel, you may manage your Facebook pixel. Facebook Ads Manager can be used to check if your online store’s Facebook pixel is operating after you’ve installed it. The Facebook Help Center has information on how to tell if your Facebook pixel is working.

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Tips to Sell Online on Shopify Philippines

Now that you’ve learned about how to use Facebook Pixel to optimize the presence of your Online Shopify store, you’re probably itching to put your new skills to the advantage. Before that though, there are first some important things you need to ready in order to do well selling on Shopify. The tips are as follows:

Consider Offering Additional Products

You’ll make more money if you sell a wider range of things. That doesn’t mean you should sell everything, but it’s a good idea to explore more things in your specialty.

Keeping your brand and being adaptable are both possible when you sell complimentary products. The complementing products you sell should be globally successful, unique, and something you truly want to sell. It’s simple to find inspiration online. Products that people have searched for or purchased in the past can give you a good notion of what to sell on Amazon and Google. Make a non-business social media account, visit a similar online store to yours, and watch what tailored adverts you are shown there.

Use Whole Numbers for Your Prices

Ending pricing like .99 or.97 is a long-standing practice in the retail industry to make things appear more affordable. There’s nothing wrong with that, but your product may not need to compete on price with everyone else.

Consider using whole-number prices instead of centavo amounts. Nike, for example, has done it often and successfully. If you’d want to give it a whirl, you don’t have to manually update each pricing on your site.

Take High-Quality Product Photos

Never undervalue the significance of eye-catching visuals when it comes to your website. The more professional your brand appears to the buyer, the better your product appears.

When setting up your store, you have a variety of options, including free stock photo sites like Unsplash. While this type of image works well as a header or backdrop, it’s best to hire a professional photographer for your product photographs. It’s going to pay off big time.

In addition to your store, you may use high-quality product images. Consider your Instagram or other photo-sharing postings. If you want to display what the product looks like, you can include client testimonials or even professional photos of brand ambassadors.

Be Mobile-Friendly with Your Store Design

It’s very probable that the first time someone sees your website will be on a smartphone because so many of us use our mobile devices to conduct research before making a purchase in-store. They’re going to leave if it’s not mobile-friendly and has bugs.

You can easily prevent this from happening. To begin, observe how your Shopify theme appears on a mobile device. It’s likely that Shopify will alter your page so that it looks its best on a mobile device, but you should still double-check.

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Your company might have the ability to resolve issues across all of your locations in one operation, notwithstanding the ERP system’s advantages.

Make the most of Ginee’s strengths in your marketing efforts. After a certain amount of time has passed, users can decide whether or not their posts are automatically replicated. Is there anything more you want to do? Sign up for Ginee Philippines right now!!

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