Black hat local SEO practitioners know the rules of search engine optimization and use that understanding to take shortcuts that aren’t exactly laid out in Google’s best practices.

This is in juxtaposition to white hat SEO practitioners who follow Google’s Webmaster Guidelines, promote high-value content, and engage in deep keyword research to win in the SERPS.

Google is good at identifying and penalizing black hat SEO techniques, but that doesn’t stop people from trying them anyway.

Related: What is SEO?

What is Black Hat SEO?

Black hat SEO services refers to a set of practices that are used to increase a site or page’s rank in search engines through means that violate the search engines’ terms of service. The term black hat originated in Western movies to distinguish the bad guys from the good guys, who wore white hats (see white hat SEO). 

Recently, it’s used more commonly to describe computer hackers, virus creators, and those who perform unethical actions with computers.

So, what is black hat SEO? Most commonly defined as a disapproved practice that nevertheless could increase a page’s ranking in a search engine result page (SERP). These practices are against the search engine’s terms of service and can result in the site being banned from the search engine and affiliate sites.

Read: What is Search Engine Marketing?

Is Black Hat SEO Illegal?

Black hat SEO tools free download in search engine optimization (SEO) terminology, black hat SEO refers to the use of aggressive SEO strategies, techniques that focus only on search engines and usually does not obey search engines guidelines.

Some examples of black hat SEO techniques include Keyword stuffing , invisible text, adding unrelated keywords to the page content or page swapping. The simple answer is that the majority of black hat SEO is not illegal. Techniques such as cloaking, keyword stuffing, and buying links are not illegal.

Other types of black hat techniques such as illegal scraping of content and hacking can be classified as illegal activity. Black hat SEO wordpress is not a recommended strategy as it is unethical. At last in simple words Black hat seo promises a lot but delivers very little.

It can down your rankings and destroy your business in the long term. So for long term business you’ll see far better returns by investing in white hat SEO.

Related Article: Improve Website Traffic with SEO!

What are Risky Things If You Use Black Hat SEO?

In the world of SEO, you have clear policies to follow with aggressive local SEO. Rules are established to provide a useful, relevant and safe environment and to ensure the quality of user experience. 

Ranking high requires keeping up with the current and changing SEO trends and constantly adjusting your approach to suit any new algorithm updates.

On the other side, there are the people (spammers) who try to outsmart search engines and bring organic traffic to their websites without following any rules, but breaking them instead. That’s the dark side of SEO. So here are 10 risky things if you use black hat SEO and local SEO tips 2021 :

Paid Links

Buying links for SEO has some undeniable advantages for the buyer. First of all, it is easy. Once a transaction is done, there is no need to bother with the quality of the content. 

Secondly, the anchor text, a strong Google ranking factor, is also chosen according to customer’s preferences. These two reasons are enough to effectively manipulate search engine rankings which is why this SEO technique is classified as a serious black hat.

Spam Comments

Spam comments are intended to create free backlinks. Links gained in this way are 100% nofollow and transfer no SEO juice, which makes this technique a real waste of time for blackhat SEO.

Nonetheless, it is currently one of most popular blackhat forum practices. What is more, it is not always done manually, there are even various tools available to automatically sprinkle spam comments across the Web.

If your blog is open for commenting without anyone to control their quality, sooner or later you are going to get spam comments which will leave a negative impression on the users and lower the quality of their user experience in blackhat forum list.

That’s why it’s better to prevent spam comments before they make your readers feel uncomfortable and discourage them from leaving any valuable comments.

Duplicate Content

As the name suggests, duplicate content refers to the well-known “copy and paste” content creation practice across domains and means that blocks of copied content from different sources exactly match each other or look very much alike. 

Search engines prefer unique content which is why content purposely duplicated across different domains is perceived as one of the worst black hat techniques. When the same results are found in the Google listing, it is a clear sign of manipulation of search engine rankings and it usually results in poor user experience.

Duplicate content concerns not only different domains but also one domain. However, the second case isn’t as serious because it’s usually a sign of lack of knowledge or neglect. Therefore, it is crucial to implement a canonical tag to indicate the original version of your article. This way, you make other copies invisible for Google Bots.

Article Spinning

Article spinning is a technique similar to the duplicate content issue and is continually getting more popular. 

This is next level plagiarism and it involves using special software which takes the copied source and rephrases it for later use as a new, unique post. Modification efficiently cuts down the risk of being detected by any plagiarism tool.


What happens when you insert the term cloaking into the Google search bar? You will be given a Google Knowledge result which first explains cloaking as a search engine technique that presents completely different content or URL to the user than to the search engine spider.

In fact, this local SEO serp method is considered deceptive because it tricks search engines in order to get the desired ranks for target keywords. Moreover, it’s a violation of Google Webmaster Guidelines because, in most cases, it serves people with irrelevant results.

Doorway Pages

In other words, gateway pages, jump pages or bridge pages which are specially optimized for targeted keywords and designed to rank high for particular queries. These landing pages have very little value and are solely used to trick the search engines and transfer a visitor from a chosen result to another, unrelated destination.

Keyword Stuffing

This well-known black hat SEO technique is no longer as applicable as it used to be in the past. Now, search engines are too smart to get dodged with this simple trick.

By definition, keyword stuffing involves overusing the same keywords throughout one page in order to maximize its visibility and organic traffic. Content stuffed with keywords doesn’t look natural and because of this, it’s not user-friendly.

Invisible Text

To put this straight, invisible text means implementing white text, a list of keywords, on a white background. This method makes keywords completely invisible to a visitor, but search engines can still detect and index them.

Footer Links

The footer is prime real estate for a link because footers appear on every page of a website.If you’ve been adding footer links with commercial anchor text at scale to manipulate results, Google will likely be able to identify those and penalize you for it.

Hidden Links

You may think that you can hide a link in your website’s text or by having the link appear as the same color as the background, but Google will notice and penalize you for trying to game the system. 

Additionally, if you include enough irrelevant links, you’ll give Google less reason to direct traffic to your target audience since you’ll be diluting your relevance. 


Black hat SEO tactics aren’t worth the risk, so stay clear of them. They can get your site penalized and damage your brand’s reputation. You’re better off focusing on viable white-hat alternatives. Admittedly, the tactics I suggested in this guide require more effort than the quickfire dark tactics. But the good news is they work and bring lasting results.

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